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Alcool NB Liquor | Company Profile - Revenue, Headcount, Tech Stack, Contacts

2/19/2026

Contact Information

👤
Alcool NB Liquor
🏢
Alcool NB Liquor
📍
170 Wilsey Rd, Fredericton, New Brunswick E3B 5B8, CA

Industry & Market

Primary Industry
retail
Location
Fredericton, New Brunswick, Canada

Company Metrics

👥Total Employees
130
⚙️Engineering
1
💼Sales Team
36
📈Marketing
13
📅Founded
1976
💰Revenue
394M

Funding Information

Annual Revenue
$394,000,000
Publicly traded company

Headcount Distribution

Total Employees
130
Departments
19

By Department

Department Breakdown

Sales
Business Development
Human Resources
Marketing
Information Technology
Finance
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle Dynamic Remarketing

Email & Communication

Outlook
Total: 21 technologies

Keywords & Focus Areas

No keywords available

Alcool NB Liquor

Overview

Also known as the New Brunswick Liquor Corporation, this provincial Crown corporation has operated since 1976 in Fredericton, New Brunswick. It oversees the purchase, importation, distribution, and retail of all alcoholic beverages across the province through an extensive network, including corporate outlets, agency stores, and grocery points of sale.

Its portfolio exceeds 2,300 products, covering wines, spirits, beers, and local beverages. The organization also manages recreational cannabis sales via Cannabis NB and is committed to social responsibility through programs promoting safe consumption and supporting community initiatives like the Safe Ride Program.

Basic Information

Industry Retail
Founded 1976
Revenue 394M
Headquarters 170 Wilsey Road, Fredericton, New Brunswick, E3B 5B8, Canada

Contact Details

Key Focus Areas & Initiatives

  • Purchase, importation, distribution, and retail of alcoholic beverages in New Brunswick
  • Operation of corporate outlets, agency stores, and grocery store partnerships
  • Management of Cannabis NB retail operations
  • Diverse product portfolio including local beverages
  • Promotion of responsible alcohol consumption
  • Community programs such as Safe Ride

Technologies Used

  • AI
  • ASP.NET
  • AppNexus
  • DoubleClick
  • DoubleClick Conversion
  • DoubleClick Floodlight
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Google Analytics
  • Google Dynamic Remarketing
  • Google Maps
  • Google Tag Manager
  • MailChimp SPF
  • Microsoft Azure Hosting
  • Microsoft Office 365
  • Mobile Friendly
  • Outlook
  • Remote
  • Sendgrid
  • Typekit

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