AG1

Overview

Formerly known as Athletic Greens, this health and wellness company was founded in 2010 by Chris Ashenden. Specializing in daily nutrition, the flagship product is a greens powder that blends 75 vitamins, minerals, probiotics, adaptogens, and phytonutrients—aimed to simplify nutrient intake for energy, immunity, digestion, brain function, and overall performance.

Primarily operating as a direct-to-consumer eCommerce brand with a subscription model, the company fosters strong customer relationships and high retention. With significant growth, it reached $160 million in revenue by 2021 and raised $115 million in 2022. Quality and transparency are emphasized through certifications like NSF Certified for Sport® and ongoing formula enhancements. The product lineup has expanded to include a sleep supplement, and community initiatives focus on supporting child nutrition through its charity, Fundación Da Alegría.

Basic Information

Contact Details

• Phone: +1 888-390-4029
• Website: drinkag1.com
• LinkedIn: linkedin.com/company/drink-ag1

Key Focus Areas & Initiatives

• Whole food supplements
• High quality supplements
• Healthy living
• Dietary issues
• Gut health
• Micronutrients
• Microbiome
• Health & wellness
• Nutrition
• E-commerce
• Consumer internet
• Information technology
• Wellness & fitness services
• NSF Certified for Sport
• Gut microbiome
• Microbiome science
• Vitamins
• Microbiome impact
• Foundational nutrition
• Consumer goods
• Third-party tested
• Nutrient gaps
• Immune defense
• Clinical research
• Antioxidants
• Holistic health
• Plant-based ingredients
• Microbiome health
• Stress adaptation
• Microbiome stability
• Pharmaceutical and medicine manufacturing
• Performance nutrition
• Clean energy
• Microbiome clinical trials
• Nutritional supplement
• Daily health supplement
• Allergen free
• Energy support
• Sustainable sourcing
• Recovery support
• Gluten free
• Microbiome formulation
• Vegan
• Microbiome supplement
• Health optimization
• Microbiome analysis
• GMO free
• Microbiome research
• Premium ingredients
• Wellness
• Nutritional supplements
• Gut microbiota
• Vegetarian
• Artificial additive free
• Postbiotics
• Immune support
• Vitamins and minerals
• Daily routine
• Digestive enzymes
• Nutrient density
• Bioavailable nutrients
• Comprehensive formula
• Convenient powder
• Microbiome nutrition
• Nutrient bioavailability
• Microbiome bacteria
• Science-backed ingredients
• Health and wellness
• Probiotics
• Microbiome shifts
• Superfoods
• Pesticide testing
• Adaptogens
• Wellness support
• Antioxidant support
• Dairy free
• Heavy metals testing
• Prebiotics
• Gut health probiotics
• Microbiome diversity
• Microbiome support
• Daily health drink
• Multivitamins
• Greens
• Nutrients
• Stress adaptogens
• Minerals
• Bioavailability
• Scientifically-backed formulation
• Gluten-free
• Dairy-free
• 90-day money back guarantee
• Convenient daily routine
• Third-party certified
• Quality testing
• Nutrient absorption
• Natural ingredients
• No artificial preservatives
• Herbal extracts
• Functional mushrooms
• Digestive support
• Improve digestion
• Alleviate bloating
• Sustained energy
• Focus and concentration
• Weight management
• Customer reviews
• Athlete approved
• Quality sourcing
• Sustainable practices
• Environmental impact
• Nutritional gaps
• Health improvements
• Safety certifications
• Easy to mix drink
• Travel packs
• Non-gmo
• Consumer products & retail
• Consumers
• Information technology & services
• Environmental services
• Renewables & environment

Technologies Used

• AI
• AWS Trusted Advisor
• Amazon AWS
• Amazon Associates
• AppNexus
• Assemble
• Atlassian Cloud
• Bing Ads
• Bootstrap Framework
• ChatGPT
• CloudFlare
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gemini
• Genesys
• Gladly
• Gmail
• Google AdSense
• Google AdWords Conversion
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Tag Manager
• Hotjar
• Lexity
• Microsoft Office 365
• Mobile Friendly
• NICE
• Oracle Cloud
• Paypal
• Remote
• Route 53
• Salesforce
• Shopify
• Shopify Plus
• Slack
• Stripe
• Taboola
• Target Performance
• The Trade Desk
• Trustpilot
• Turn
• Twitter Advertising
• Verint
• VueJS
• Yotpo
• YouTube
• Zendesk
• accessiBe
• greyscale - grey
• macOS Sierra

Affiliated Organizations & Regional Branches