AG1 | Company Profile - Revenue, Headcount, Tech Stack, Contacts
AG1, formerly known as Athletic Greens, is a health and wellness company founded in 2010 by Chris Ashenden.
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Formerly known as Athletic Greens, this health and wellness company was founded in 2010 by Chris Ashenden. Specializing in daily nutrition, the flagship product is a greens powder that blends 75 vitamins, minerals, probiotics, adaptogens, and phytonutrients—aimed to simplify nutrient intake for energy, immunity, digestion, brain function, and overall performance.
Primarily operating as a direct-to-consumer eCommerce brand with a subscription model, the company fosters strong customer relationships and high retention. With significant growth, it reached $160 million in revenue by 2021 and raised $115 million in 2022. Quality and transparency are emphasized through certifications like NSF Certified for Sport® and ongoing formula enhancements. The product lineup has expanded to include a sleep supplement, and community initiatives focus on supporting child nutrition through its charity, Fundación Da Alegría.
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