In the world of B2B sales, good leads aren’t enough - you need qualified leads, surfaced fast and with context. Bitscale makes this possible with its grid-based platform that allows users to enrich and evaluate leads using live web data and natural language queries.

Among the most useful tools people are using within Bitscale is Perplexity - capable of retrieving real-time insights from the web. While Perplexity has been a popular option, more users are starting to experiment with LinkUp.

A Quick Look at How Bitscale Enables Live Enrichment

Bitscale gives users the power to generate a filtered list of companies based on specific criteria - for example:

Location: France
Team size: Under 200 employees
Industry: AI, software, or platforms

From there, users can enrich those records by connecting to external APIs like LinkUp or Perplexity - all without a native integration. Bitscale simply gives you the flexibility to plug in any API endpoint, making it easy to bring your own tools into the workflow.

How LinkUp Can Supercharge Your Research:

In a recent demo, Sacha from LinkUp showed how users can bring their LinkUp API key into Bitscale and run real-time lead qualification workflows.

In his walkthrough, he:

Pulled a list of AI-focused companies
Used a prompt that asked LinkUp to visit each company’s website and return a fit score
Categorized the results as High, Mid, or Low fit based on relevance to LinkUp's solution

This allowed him to instantly sort through 285 companies and zero in on the ones that truly matched the product’s target audience.

For example:

Delos, an AI platform with chatbot and search features, returned High Fit
BrandCube, a manufacturing software company, returned Low Fit

This structure made the research quick, actionable, and clean — without having to interpret lengthy summaries.

How Perplexity Fits In

Perplexity is also a strong option for enrichment in Bitscale. It’s built for answering questions with real-time information and can generate detailed, informative outputs.

Inside Bitscale, users can send the same types of natural language prompts to Perplexity and receive insights for each company. It’s especially helpful when deeper analysis or narrative context is needed.

However, Perplexity often returns richer, longer responses that may require more formatting or parsing if you’re working across hundreds of leads. That’s where LinkUp’s concise, structured outputs can offer a small edge — particularly for speed and scale.

Comparing LinkUp and Perplexity for Lead Workflows

Feature	LinkUp (via API)	Perplexity
Real-time web insights	✅	✅
Use in Bitscale with API	✅	✅
Structured fit scoring	✅	Manual setup needed
Optimized for batch lead research	✅	Partially
Response format	Simple and actionable	Rich and descriptive
Ideal for	Fast qualification	In-depth research

Both tools are valuable, and the good news is: you don’t have to choose one over the other. Bitscale allows you to experiment with both and customize your workflows based on what fits your style of selling.

More Than Just Fit Scores

The real power of Bitscale is in how flexible your queries can be. Whether you’re using LinkUp or Perplexity, you can ask things like:

Did the company mention AI agents in recent blog posts?
Have they announced office expansions recently?
What products are listed on their homepage?
Is there any mention of “chatbots” or “automated support”?

With a well-written prompt, you can qualify, filter, and act on data that would otherwise take hours to gather.