15
Buying triggers
Feed one lead score
Score every lead on signal, not a guess
Bitscale combines firmographic fit with live buying signals to score every lead in your CRM, so reps know exactly who to call first.
BY THE NUMBERS
A score that updates as fast as the market
A static lead score goes stale the day it is calculated. A signal-fed one does not.
100+
Data sources
Behind every input
Daily
Re-scoring
Scores stay current
SCORING INPUTS
Build a score from real data, not a hunch
Combine firmographic fit, technographic fit, and engagement data into a single, transparent score.
- Firmographic fit: Score headcount, industry, and revenue band against your ideal customer profile definition.
- Technographic fit: Score leads up or down based on the tools their company already uses.
- Engagement inputs: Pull website visits, email opens, and product usage from your existing stack into the score.
SIGNAL-WEIGHTED SCORING
Let live signals move the score
A lead's score should change the moment their company shows intent, not sit fixed until the next refresh.
- Buying-trigger weighting: Funding events, hiring surges, and leadership changes push a lead's score up automatically.
- Signal stacking: Combine two or more triggers, such as a funding round and a hiring surge, for a sharper score.
- Score decay: Scores drift down automatically as signals age, so an old lead does not outrank a fresh one.
SCORE TO ACTION
A score only matters if it changes what happens next
Route, alert, and prioritize based on score automatically, without a manual review.
- Tier-based routing: Route top-scored leads to your best closers and lower-scored leads into nurture automatically.
- Real-time alerts: Notify a rep in Slack the moment a lead in their book crosses a scoring threshold.
- CRM-synced score field: Write the live score back to Salesforce or HubSpot so it stays visible on every record.
Testimonials
What our clients say about lead scoring with Bitscale
Real teams, real scores, real pipeline.
Bitscale tells us which companies are actively showing signals. We reach them before they even know what tool they want, and our best reps only work the top-scored leads now.
“Dakshin Karthik”
–Head of Outbound
Our old lead score was a spreadsheet formula nobody trusted. Bitscale's score actually moves with the market, and win rate on top-tier leads is up 22%.
“Vipul Babber”
–Loopwork