Zimmerman Advertising | Company Profile - Revenue, Headcount, Tech Stack, Contacts
Contact Information
Industry & Market
Company Metrics
Funding Information
Headcount Distribution
By Department
Department Breakdown
Technology Stack
Social & Marketing
Video & Media
Email & Communication
Keywords & Focus Areas
Zimmerman Advertising
Overview
Zimmerman Advertising is a full-service integrated retail advertising agency based in Fort Lauderdale, Florida. Founded in 1984 by Jordan Zimmerman, it operates as part of the Omnicom Group and ranks as the 14th largest advertising agency in the world, with published billings exceeding $3 billion. The agency employs around 600-800 people and generates approximately $275 million in revenue.
The agency's core philosophy, known as Brandtailing®, combines long-term brand building with short-term sales activation to drive measurable business growth. Zimmerman offers a range of technology-driven marketing solutions tailored to retail, including strategic planning, market research, creative development, media planning, and digital services. The agency focuses on enhancing consumer engagement and sales performance through data-driven campaigns and performance analytics. Notable clients include McDonald's, Planet Fitness, and AutoNation, among others.
Basic Information
| Industry | marketing & advertising |
|---|---|
| Founded | 1984 |
| Revenue | $193.8M |
| Headquarters | 6600 North Andrews Avenue, Fort Lauderdale, Florida, 33309, United States |
| Parent Organization | Omnicom Global Solutions |
Contact Details
- Phone: +1 954-644-4000
- Website: zadv.com
- LinkedIn: linkedin.com/company/zimmerman-advertising
Key Focus Areas & Initiatives
- Digital marketing
- Creative strategy and development
- Social media campaigns
- Media planning and buying
- Research & strategy
- Analytics and performance measurement
- Account services
- Production
- Programmatic advertising
- UX/UI design
- B2B marketing
- Digital checkout optimization
- Campaign optimization
- Programmatic ad platforms
- Digital transformation services
- Media optimization and execution
- Machine learning-driven insights
- Consumer engagement technology
- Media management
- Customer engagement strategies
- Retail digital transformation
- Hyperlocal targeting and advertising
- Influencer marketing
- Digital retail ecosystems
- E-commerce solutions
- Integrated marketing
- D2C (Direct-to-Consumer)
- Media technology platforms
- Retail customer insights
- AI-powered media
- Retail marketing
- Media performance tracking
- Brandtailing® methodology
- Performance analytics
- PPC campaigns
- Real-time data analytics
- Brand strategy and positioning
- Omnichannel strategies
- Digital media innovation
- Brand activation
- SEO and search marketing
- Consumer-centric marketing
- Marketing services
- Personalized marketing campaigns
- Data-driven media planning
- Media technology
- Performance marketing automation
- Creative development
- Retail technology solutions
- Public relations
- Market research
- Lead generation
- Omnichannel marketing
- Digital campaigns
- Email marketing
- Customer journey mapping
- Real-time marketing analytics
- AI-driven marketing performance
- Cross-channel advertising
- Behavioral targeting
- Online advertising
- Creative design
- User experience design
- Mobile advertising
- TV advertising
- ROI optimization
Technologies Used
- AI
- Amazon SES
- Angular JS v1
- Kantar Marketplace
- Landmark Software
- Linkedin Marketing Solutions
- Microsoft Excel
- Microsoft Office
- Microsoft PowerPoint
- Outlook
- PowerBI Tiles
- Remote
- Slack
- Snapchat
- TikTok
- UltraDns
- Viewable Media (Visable Measures)
- WP Engine
- YouTube
- comScore
Community
