Xero

Overview

Xero Limited is a New Zealand-based technology company founded in 2006, specializing in cloud-based accounting software for small and medium-sized businesses (SMBs). Originally named Accounting 2.0, the company offers subscription-based software-as-a-service (SaaS) solutions that enable real-time financial management without the need for local installations. It has expanded its reach globally, serving over 4.6 million subscribers across more than 180 countries.

Headquartered in Wellington, the core product includes features such as invoicing, bank reconciliation, expense tracking, payroll, and reporting. The platform integrates with over 1,000 third-party applications, supporting multi-currency operations. It has established itself as a leader in the cloud accounting space, particularly in New Zealand, Australia, and the UK. Recent acquisitions, including Syft Analytics and Melio, aim to enhance its offerings and boost growth in the US market.

Basic Information

Contact Details

• Phone: +64 4-819 4800
• Website: xero.com
• LinkedIn: linkedin.com/company/xero

Key Focus Areas & Initiatives

• Cloud-based accounting software
• Subscription-based SaaS solutions
• Real-time financial management
• Invoicing and bank reconciliation
• Expense tracking and payroll
• Financial reporting
• Multi-currency operations
• Third-party app integrations
• Expansion in New Zealand, Australia, UK, and US
• Recent acquisitions to enhance product offerings
• Support for SMBs and accountants
• Compliance and automation
• Mobile and cloud-native solutions
• Business growth tools and financial analysis

Technologies Used

• .NET
• AI
• ANGEL LMS
• AWS CloudFormation
• AWS Glue Data Catalog
• AWS Lambda
• AWS SDK for JavaScript
• AWS Trusted Advisor
• Ad Astra
• Adobe CQ
• Adobe Marketing Cloud
• Adobe Media Optimizer
• Adobe Real-Time CDP
• Akamai
• Amazon AWS
• Amazon Associates
• Amazon DynamoDB
• Amazon EC2
• Amazon Simple Queue Service (SQS)
• Amazon Web Services (AWS)
• Anaplan
• Apache Kafka
• AppNexus
• Atlassian Cloud
• Aurora
• Bing Ads
• Blue Coat ProxySG
• Bootstrap Framework
• Brightcove
• C#
• C# (C Sharp)
• Cedexis Radar
• Chargebee
• CircleCI
• Cisco Adaptive Security Appliance Software
• Cisco SASE (Secure Access Service Edge)
• Citrix
• Confluence
• Docker
• DoubleClick
• DoubleClick Floodlight
• Evolve IP
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Git
• GitHub Actions
• Gmail
• Google AdWords Conversion
• Google Ads
• Google AlloyDB for PostgreSQL
• Google Analytics
• Google Apps
• Google Cloud Platform
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Play
• Google Sheets
• Google Tag Manager
• Harness
• Hotjar
• IBM ILOG CPLEX Optimization Studio
• ISO+™
• Intercom
• Javascript
• Jenkins
• Jira
• Jira Service Management
• Kona Web Application Firewall
• Kubernetes
• Lever
• Linkedin Marketing Solutions
• LiveRamp
• Lotame
• MailChimp
• Meta Ads Manager
• Metabase
• Microsoft Excel
• Microsoft Office 365
• Microsoft PowerShell
• Microsoft SQL Server Reporting Services
• Minteye / AdsCaptcha
• Mixpanel
• Mobile Friendly
• NTENT
• New Relic
• Omniture (Adobe)
• Open AdStream (Appnexus)
• Oracle Data Cloud
• PayPal Credit
• Paypal
• PostgreSQL
• Python
• Qualtrics
• Qualys Penetration Testing
• Quantcast
• React
• React Redux
• Route 53
• Ruby On Rails
• SNS
• SQL
• Salesforce
• Salesforce CRM Analytics
• Salesforce Live Agent
• Salesforce Service Cloud
• Slack
• Snowflake
• Snyk Code (SAST)
• Stripe
• Tableau
• Taboola
• TeamCity
• Tenable.sc
• Terraform
• The Trade Desk
• TikTok
• Trustpilot
• Twitter Advertising
• TypeScript
• Typeform
• Vimeo
• VueJS
• WP Engine
• Wistia
• Wiz
• Workday
• Xero
• Yahoo Ad Manager Plus
• Yahoo Analytics
• YouTube
• Zencoder
• dbt
• go+
• greyscale - grey
• iTunes
• reCAPTCHA

Affiliated Organizations & Regional Branches

• FirstChoiceSolution LLC
• TaxCycle
• WorkflowMax, a Xero product
• Planday
• Tickstar
• Hubdoc
• Instafile