WHOOP

Overview

WHOOP, Inc. is a Boston-based wearable technology company founded in 2012, specializing in health and fitness tracking devices. Established by Will Ahmed, John Capodilupo, and Aurelian Nicolae, the company focuses on optimizing human performance through continuous monitoring of physiological metrics such as strain, recovery, and sleep.

The flagship product, the WHOOP Strap, collects detailed biometric data including heart rate variability, resting heart rate, and sleep patterns, providing actionable insights like daily recovery scores to guide physical activity. Operating on a subscription model, WHOOP offers personalized coaching and continuous data analysis via its app. Originally aimed at professional athletes, the company has expanded its reach to fitness enthusiasts and everyday consumers seeking health optimization, supported by strong connections to elite sports organizations and a diverse user base.

Basic Information

Contact Details

• Phone: +1 617-670-1074
• Website: whoop.com
• LinkedIn: linkedin.com/company/whoop

Key Focus Areas & Initiatives

• Benchmarking tools
• Corporate wellness
• Cultural change
• Digital health
• Fitness technology
• Health programs
• Health technology
• Healthcare
• High performing teams
• Human performance
• Optimizing performance
• Productivity solutions
• Resilience
• Sleep monitoring
• Team performance
• Wearable technology
• Wellbeing
• Analytics
• Sports
• Performance analytics
• Recovery monitoring
• Performance and health insights
• Performance and health platform
• Fitness tracking
• Personalized health insights
• Physiological data
• Health monitoring device
• Health data
• Healthspan extension
• Performance insights
• Health data analytics
• Performance analytics platform
• Long-term health
• Performance coaching
• Recovery scores
• Performance and health
• Performance and health analytics
• Longitudinal health
• Performance improvement
• Stress management
• Fitness optimization
• Wearable health device
• Biometric sensors
• Performance and health optimization
• Health insights
• Fitness and wellness
• Performance metrics
• Performance enhancement
• Long-term performance
• Performance and recovery insights
• Performance and wellness
• Biometric data
• Data analytics
• Strain monitoring
• Personal health data
• Performance and health tracking
• Performance tracking
• Health and wellness
• Heart rate variability
• Performance and recovery
• Sleep analysis
• Performance and health monitoring
• Athlete wearables
• Performance and health data
• Advanced sensors
• Personalized coaching
• Health metrics
• Performance optimization
• Performance and longevity
• B2C
• E-commerce
• D2C
• Services
• Medical equipment and supplies manufacturing
• Customer service
• Accessories
• Health, wellness & fitness
• Information technology & services
• Health care
• Hospital & health care
• Wearable technologies
• Wearables
• Consumer goods
• Internet of things
• Consumer electronics
• Hardware
• Computer hardware
• Consumer internet
• Internet

Technologies Used

• AI
• Amazon AWS
• Amplitude
• Android
• Atlassian Cloud
• GRIN
• Gmail
• Google Apps
• IoT
• Microsoft Office 365
• Mimecast
• React Redux
• Remote
• Route 53
• Salesforce Service Cloud
• Stripe
• Typeform
• WP Engine

Affiliated Organizations & Regional Branches

• PUSH (acquired by WHOOP)