Wella Company

Overview

Founded in 1880 by German hairdresser Franz Ströher, Wella Company has a rich heritage in the beauty industry, originating as a producer of tulles for wigs before pioneering innovations in hair care and styling. The organization is recognized for groundbreaking products such as the first portable perm machine, motorized hair dryers, and iconic offerings like Koleston hair color balm and Wella Balsam shampoo.

Wella serves a diverse clientele of professional hairdressers, salons, and consumers seeking high-quality hair care solutions. Its portfolio spans professional hair color, hair care, and styling products designed for both stylists and end-users. With a strong emphasis on education and training for professionals, Wella remains committed to innovation and creative empowerment across the global beauty sector.

Basic Information

Contact Details

• Phone: +49 800 9355243
• Website: wellacompany.com
• LinkedIn: linkedin.com/company/wella-company

Key Focus Areas & Initiatives

• Personal care product manufacturing
• B2C and D2C salon products
• Hair coloring and color innovation
• Hair care products and treatments
• Brand leadership initiatives
• E-commerce and retail solutions
• Beauty technology advancements
• Hair styling innovation and tools
• Cosmetics and nail care
• Professional education and training
• Sustainability and social responsibility
• Research and development in beauty
• Global presence and salon partnerships
• Creative empowerment and self-expression
• High-performance formulas and patented technologies
• Inclusive beauty and environmental impact initiatives
• Community engagement and mental wellbeing
• Celebrity and beauty collaborations
• Vegan and sustainable beauty products

Technologies Used

• ASP.NET
• AWS SDK for JavaScript
• Adform
• Adobe Media Optimizer
• Amazon AWS
• Amazon CloudFront
• Apache
• AppNexus
• Bazaarvoice
• Bootstrap Framework
• CSC Corporate Domains
• Cedexis Radar
• Create React App
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Drupal
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Fastly CDN
• Google AdSense
• Google AdWords Conversion
• Google Analytics
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Play
• Google Remarketing
• Google Tag Manager
• Hotjar
• Microsoft Office 365
• Mobile Friendly
• Nginx
• OneTrust
• Outlook
• Route 53
• TikTok
• Ubuntu
• Varnish
• Vimeo
• VueJS
• YouTube
• iTunes
• reCAPTCHA

Affiliated Organizations & Regional Branches

• Briogeo Hair Care