WeatherBug

Overview

WeatherBug is a New York City-based brand that provides location-based weather information and advertising services through its mobile application available on Android, iOS, and Windows Phone. The app offers real-time and extended local and national weather forecasts, live radar, lightning alerts, hurricane warnings, temperature updates, and weather news. A key feature is "Spark," which reports the nearest lightning strike using data from the Total Lightning Network and the user's GPS location.

Founded in 1993, the brand initially focused on education by installing professional-grade weather stations in schools. It was part of Earth Networks before being sold in 2016 to xAd (now GroundTruth), the current operator of the mobile app. WeatherBug serves millions of mobile users seeking reliable weather information and offers businesses targeted advertising opportunities based on weather conditions and user location. The brand continues to deliver valuable weather insights and advertising solutions for consumers and businesses.

Basic Information

Contact Details

• Phone: +1 888-234-7893
• Website: weatherbug.com
• LinkedIn: linkedin.com/company/weatherbug

Key Focus Areas & Initiatives

• Advertising technology
• Meteorology
• Publishing
• Internet publishing
• Weather observation networks
• Pollen forecast
• Frost and freeze alerts
• Lightning alerts
• Storm tracking
• Big data smarts
• Air quality index
• Air quality monitoring
• Predictive energy insights
• IoT solutions
• Weather prediction models
• Severe storm risk
• B2C
• Engineering services
• Radar and alerts
• Smart home devices
• B2B
• Weather forecasting and observation
• Government
• Weather observation infrastructure
• NOAA partnership
• Hyper-local weather data
• Weather forecasting
• Climate networks
• Lightning detection
• Weather radar
• IoT integration
• IoT weather solutions
• Drought depiction
• Weather cameras
• Storm surge understanding
• Weather class for students
• Weather safety training
• Weather data
• Satellite imagery
• Energy efficiency
• Storm tracker
• Energy management
• IoT energy management
• Weather education programs
• Services
• Severe weather warnings
• Weather education
• Weather alerts
• D2C
• Weather maps
• Big data analytics
• Weather forecasts
• Climate monitoring
• Education
• Consumer products & retail
• Energy & utilities
• Media
• Online media
• Information technology & services
• Environmental services
• Renewables & environment
• Oil & energy
• Enterprise software
• Enterprises
• Computer software

Technologies Used

• 24-7 Media
• 33Across
• AI
• Adara
• Adform
• Adobe Media Optimizer
• Advertising.com
• Amadesa
• Amazon Associates
• Android
• AngularJS
• AppNexus
• Atlassian Cloud
• BounceExchange
• CPX Interactive
• Criteo
• DoubleClick
• DoubleVerify
• E-planning
• Flashtalking
• Google AdSense
• Google Analytics
• Google Font API
• Google Play
• Google Tag Manager
• Groundtruth
• Hubspot
• Infolinks
• InsightExpress
• Integral Ad Science
• Linkedin Marketing Solutions
• LiveRamp
• Lotame
• Media.net
• Microsoft Office 365
• Mimecast
• Moat
• Mobile Friendly
• NetSuite
• Nielsen Display Ads (Formerly eXelate)
• Open AdStream (Appnexus)
• OpenX - Exchange
• Outlook
• PubMatic
• Quantcast
• RTB House
• React Redux
• RocketFuel
• Route 53
• Rubicon Project
• SiteScout
• Smart AdServer
• SpotXchange
• StackAdapt
• Taboola
• The Trade Desk
• TripleLift
• Truste
• Turn
• Typekit
• Unruly Media
• UserVoice
• Yahoo Analytics
• YouTube
• comScore
• iTunes

Affiliated Organizations & Regional Branches

• GroundTruth