Wayback Burgers

Overview

Wayback Burgers is an American fast-casual restaurant chain known for its made-to-order burgers. Founded in 1991 in Newark, Delaware, it has grown to over 180 locations across 35 U.S. states and has expanded internationally to more than 40 countries. The company emphasizes franchising and offers a nostalgic dining experience with a focus on honest, simple comfort food.

The menu features high-quality, thick burgers cooked to order, along with hand-dipped milkshakes, hot dogs, chicken sandwiches, salads, and plant-based options. It operates primarily through a franchise model, utilizing small restaurant formats that support high-volume service. Recent initiatives include a catering program launched in 2023 and a multi-brand platform for co-branded locations. The brand aims to create a welcoming atmosphere for customers seeking straightforward, satisfying meals.

Basic Information

Contact Details

• Phone: +1 203-439-0060
• Website: waybackburgers.com
• LinkedIn: linkedin.com/company/waybackburgersfranchising

Key Focus Areas & Initiatives

• old fashion handdipped milkshakes
• salads
• franchising
• fastcasual
• investment
• multiunit
• premium burger franchise
• franchise opportunity
• made to order burgers
• chicken & burgers
• cheesesteak
• hospitality
• food & beverage services
• burgers
• food quality assurance
• franchise development
• menu innovation
• d2c
• shakes
• food service
• fast-casual restaurant
• restaurants
• nostalgic branding
• consumer retail
• customer engagement
• franchise support
• fries
• customer experience
• e-commerce
• catering
• comfort food
• digital ordering
• local franchise support
• menu customization
• fresh ingredients
• community focus
• vegetarian options
• limited-time offers
• app rewards program
• online ordering
• menu updates
• restaurants and other eating places
• made-to-order
• b2c
• fundraising
• brand loyalty
• mobile app
• customer loyalty programs
• nostalgia
• menu diversity
• culinary innovation
• brand marketing
• partnering with charities
• app-based rewards
• local community involvement
• operational excellence
• community fundraising
• services
• restaurant chain
• supply chain management
• quality ingredients
• non-profit
• consumer products & retail
• franchises
• leisure, travel & tourism
• consumer goods
• consumers
• consumer internet
• internet
• information technology & services
• fund-raising
• marketing & advertising
• enterprise software
• enterprises
• computer software
• b2b
• logistics & supply chain
• nonprofit organization management
• american (traditional)
• hot dogs

Technologies Used

• Chartbeat
• CloudFlare Hosting
• Cloudflare DNS
• Media Temple SSL
• Microsoft Office 365
• Outlook
• Postmark
• Sendgrid
• SiteGround DNS
• Slack
• UPS
• WP Engine

Affiliated Organizations & Regional Branches