Wattpad

Overview

Wattpad is a digital storytelling platform based in Toronto, founded in 2006 by Allen Lau and Ivan Yuen. It has grown into the world’s largest community of readers and writers, with over 90 million users who engage with a diverse range of genres, including mystery, romance, science fiction, and poetry. The platform allows users to read, write, and share stories, fostering direct interaction between readers and writers.

The platform features mobile and web applications that support multiple languages, making it accessible to a global audience. Writers can publish original content and build fandoms, with opportunities to monetize their work. Wattpad also provides community engagement tools, enabling users to comment and connect over shared interests, and explores cross-media opportunities by adapting popular stories into books, TV shows, and movies using its extensive user-generated content library.

Basic Information

Contact Details

• Phone: +1 416-479-9694
• Website: wattpad.com
• LinkedIn: linkedin.com/company/wattpad

Key Focus Areas & Initiatives

• Mobile
• Digital media
• Publishing
• E-books
• Information technology
• Media
• Consumer internet
• Internet
• Software development
• Creator monetization
• Multilingual stories
• Story publishing
• Media production
• Social storytelling
• Media adaptation
• B2B
• Content licensing
• Fan engagement
• Online storytelling platform
• User-generated stories
• Machine learning
• Community-driven stories
• Media and entertainment
• Digital platform
• Digital reading app
• Online publishing
• User-generated content
• Story discovery algorithms
• Social media
• Interactive storytelling
• B2C
• Media partnerships
• Story analytics
• Content sharing
• Storytelling community
• Social networking for writers
• Online content platforms
• Story engagement tools
• Entertainment
• Creator ecosystem
• Creative writing
• Story comments
• Story genres
• Interactive stories
• Webnovel platform
• Storytelling
• Story rankings
• Digital storytelling
• Data analytics
• Fanfiction community
• Mobile app
• Storytelling in multiple formats
• Teen fiction
• Story community
• Fantasy stories
• Community engagement
• Community connection
• Romance stories
• Fanfiction
• Story discovery
• Community building
• Story trends
• Storytelling for Gen Z
• SaaS
• Story platform
• Story collections
• Votes and ratings
• Story promotion
• Story contests
• Content creation
• Story platform features
• LGBTQ+ stories
• Diversity in storytelling
• Original stories
• Mystery
• Storytelling democratization
• Story sharing
• Story updates
• Story sharing app
• Diverse genres
• Reader community
• Writer support
• Ebooks
• Artificial intelligence
• Communities
• Computer software

Technologies Used

• AI
• Amazon AWS
• Amazon SES
• Atlassian Cloud
• Backbone JS Library
• Facebook Login (Connect)
• Gmail
• Google Apps
• Google Tag Manager
• Microsoft Office 365
• Mobile Friendly
• OneTrust
• PubMatic
• React Redux
• Remote
• Route 53
• Rubicon Project
• Salesforce
• Squarespace ECommerce
• The Trade Desk
• Zendesk

Affiliated Organizations & Regional Branches

• redroomedia