Vitality

Overview

Vitality is a prominent health and life insurance company based in the United Kingdom, recognized for rewarding customers for healthy living. As part of Discovery Limited, it operates in 41 markets and protects over 42 million lives globally. Launched in 2004, the company leverages over 30 years of experience in health engagement and behavioral incentives, focusing on making people healthier and enhancing their lives.

The company offers comprehensive health insurance, including virtual GP appointments available 24/7, mental health support, and digital health tools. Its life insurance products are designed to protect loved ones while promoting healthier lifestyles. Through the Vitality Programme, members earn rewards from partner brands by engaging in healthy behaviors via a points-based system. In 2023, the company distributed more than £82 million in rewards and premium discounts. Vitality serves individual consumers, small businesses, and corporate clients, positioning itself as a leader in behavioral engagement within the insurance sector.

Basic Information

Contact Details

• Phone: +44 330 678 3326
• Website: vitality.co.uk
• LinkedIn: linkedin.com/company/vitalityuk

Key Focus Areas & Initiatives

• Health & wellness
• Health insurance
• Life insurance
• Behavioral incentives for healthy living
• Investments
• Innovation in insurance
• Corporate wellness programs
• Digital health tools

Technologies Used

• AB Tasty
• AI
• ASP.NET
• AWS SDK for JavaScript
• Adobe Creative Cloud
• Adobe Media Optimizer
• Amadesa
• Amazon SES
• Anaplan
• AngularJS
• AppNexus
• Appier AIRIS (formerly Woopra)
• Bing Ads
• Bootstrap Framework
• Boxever
• C#
• Cedexis Radar
• CloudFlare CDN
• CloudFlare Hosting
• Confluence
• Diligent One Platform, formerly HighBond
• DoubleClick
• DoubleClick Floodlight
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Figma
• Google AdWords Conversion
• Google Analytics
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Play
• Google Tag Manager
• Hotjar
• Jira
• Linkedin Marketing Solutions
• Logitech Video Conferencing
• Microsoft Excel
• Microsoft Office
• Microsoft Office 365
• Microsoft PowerPoint
• Mobile Friendly
• Mode
• Nginx
• Outlook
• PowerBI Tiles
• Ruxit
• SQL
• Salesforce
• Selenium
• SiteCore
• Taboola Newsroom
• Trustpilot
• TubeMogul
• Vercel
• Vimeo
• Webflow
• YouTube
• reCAPTCHA

Affiliated Organizations & Regional Branches

• Vitality Group Inc.