Victoria’s Secret & Co.

Overview

Victoria’s Secret & Co. (VSCO) is an American retailer renowned for its lingerie, clothing, beauty products, and related apparel. Established in 1977 by Roy and Gaye Raymond in Palo Alto, California, it expanded rapidly from its first store to a nationwide chain, becoming the largest lingerie retailer in the United States by the early 1990s following its acquisition by Leslie Wexner in 1982.

The company offers a broad selection of products, including bras, panties, sleepwear, fragrances, skincare, and cosmetics. Its PINK line targets younger customers with apparel and loungewear. Over the years, Victoria’s Secret has evolved with initiatives such as the annual Fashion Show and a refocus on core lingerie offerings, continuing to adapt to industry trends while maintaining a robust retail presence.

Basic Information

Contact Details

• Phone: +1 877-415-7170
• Website: victoriassecret.com
• LinkedIn: linkedin.com/company/victoria's-secret

Key Focus Areas & Initiatives

• Retail
• Marketing
• Finance
• Digital
• Design
• Fashion
• Supply chain
• Logistics
• Customer service
• Merchandising
• Store operations
• International
• Brand marketing
• Inclusivity initiatives
• Fragrance collection
• Body sprays
• International stores
• Customer experience
• Sleepwear sets
• Body care
• Self-care
• Activewear leggings
• Period panties
• Activewear
• Lingerie
• Body shaping shapewear
• Online retail
• D2C
• Women's lingerie
• Luxury sleepwear
• Matching bra and panty sets
• Online shopping
• Digital catalogs
• Minimizer bras
• Fashion show cancellation
• Body lotions
• Digital marketing
• Nursing bras
• Fragrances
• Accessories
• Panties
• Market expansion
• Body positivity campaigns
• Plus size lingerie
• Cosmetics & beauty
• Fashion show
• Bride lingerie
• Bras
• Beauty products
• E-commerce platform
• Sleepwear
• B2C
• Product range
• Lace lingerie
• Customer engagement
• Luxury
• Market share decline
• Model campaigns
• E-commerce
• Model
• Luxury retail
• Fashion apparel
• Sports bras
• Matching sets
• Seamless underwear
• Apparel & fashion
• Beauty
• PINK brand
• Community
• Swimwear
• Gift cards
• Pajama sets
• Sport bras
• Thong panties
• Wireless bras
• Full coverage bras
• Push-up bras
• Bralettes
• Comfortable bras
• Adaptive lingerie
• Shapewear
• Corset tops
• Babydolls
• Crotchless lingerie
• Body mist
• Fragrance mists
• Body lotion
• Lip makeup
• Travel size fragrance
• Designer collaborations
• Holiday gifts
• Limited-edition
• Outerwear
• Casual apparel
• Shorts
• Skirts
• Cozy collection
• Size inclusivity
• Size guide
• Bra fit quiz
• Mastectomy bras
• Nightgowns
• Sleep shirts
• Robe collections
• Holiday sales
• Shoe collections
• Activewear sets
• Sporting accessories
• Consumer products & retail
• Financial services
• Marketing & advertising
• Enterprise software
• Enterprises
• Computer software
• Information technology & services
• B2B
• Consumer internet
• Consumers
• Internet
• Communities

Technologies Used

• AC500 PLC
• ACL
• AMP
• Adobe Creative Suite
• Adobe Marketing Cloud
• Adobe Photoshop
• Brocade Switches
• CSS
• Canal
• Centric PLM
• CloudFlare Hosting
• Cloudflare DNS
• Control-M
• DaVinci Resolve
• Deltek ComputerEase
• Gem
• Google AdWords Conversion
• Google Tag Manager
• HTML Pro
• JDA
• Jabra Headsets And Speakerphones
• Kronos
• McAfee Endpoint Security
• MicroStrategy
• Microsoft Excel
• Microsoft Office
• Microsoft Office 365
• Microsoft PowerPoint
• Microsoft Teams Rooms
• Mobile Friendly
• OSIsoft PI
• Oracle BI Publisher
• Outlook
• PTC FlexPLM
• Pipedrive
• Python
• QMetry Automation Studio
• REST
• Red Hat JBoss Enterprise SOA Platform
• SAP ERP
• SAP PLM
• SAS Enterprise Guide
• SQL
• Salesforce Live Agent
• Salesforce Marketing Cloud
• Salesforce Service Cloud
• Siemens PLM
• Siemens SIMATIC S7
• Siemens SIMATIC SCADA
• Slack
• Square, Inc.
• Taleo
• TikTok
• Usercentrics
• VHDL
• WMS
• eMaint CMMS

Affiliated Organizations & Regional Branches

• Mii Brand Import Llc
• Victoria's Secret UK & IRE