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Vanguard | Company Profile

10/1/2025

Vanguard

Overview

The Vanguard Group, Inc. is a prominent American investment management company based in Malvern, Pennsylvania. Founded in 1975 by John C. Bogle, Vanguard is known for its pioneering role in low-cost investing and index funds. The company operates under a unique ownership structure where it is owned by its funds and, consequently, by its investors, allowing it to prioritize their interests.

Vanguard offers a wide range of financial products and services, primarily focusing on mutual funds and exchange-traded funds (ETFs). Its offerings include various mutual funds that cover equities, bonds, real estate, and tax-managed funds. Vanguard also provides investment advisory services, brokerage services with low commissions, and institutional retirement services for defined contribution plans like 401(k)s. The company serves a diverse customer base, including individual investors, financial advisors, and institutional clients, with a mission to democratize investing through accessible, low-cost, and transparent investment options.

Basic Information

Industry Financial Services
Founded 1975
Revenue $8B
Headquarters 100 Vanguard Boulevard, Malvern, Pennsylvania, 19355, United States
Languages English
Alexa Ranking 2106

Contact Details

Key Focus Areas & Initiatives

  • Fund expense reduction
  • Passive investing
  • ESG funds
  • Proxy voting
  • Automated investment services
  • Financial innovation
  • Index investing
  • Market volatility management
  • Global presence
  • Retirement plan design
  • Market data
  • Cost efficiency
  • Customized portfolios
  • Investment tools
  • Investment management
  • Long-term investing
  • Retirement income planning
  • Fund performance
  • Investment research
  • Client engagement
  • Market analysis
  • Fund merger and acquisition
  • Retirement readiness
  • Financial advice
  • Digital advice
  • Direct indexing
  • Active bond funds
  • Investment risk analysis
  • Market trends
  • Low-cost investing
  • Retirement savings
  • Financial planning
  • Private equity access
  • Tax planning
  • Digital estate planning
  • Global asset allocation
  • Portfolio management
  • Wealth management
  • Diversification
  • B2C services

Technologies Used

  • AI
  • Adobe Media Optimizer
  • Akamai
  • Akamai DNS
  • Amazon AWS
  • Amazon Associates
  • Android
  • AngularJS
  • Apache
  • AppDynamics
  • Bing Ads
  • Cedexis Radar
  • Circle
  • DataXu
  • Decibel Insight
  • Dotomi
  • DoubleClick
  • DoubleClick Conversion
  • DoubleClick Floodlight
  • Drawbridge
  • Dstillery
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Genesys Cloud CX Platform
  • Gmail
  • Google AdSense
  • Google AdWords Conversion
  • Google Apps
  • Google Dynamic Remarketing
  • Google Font API
  • Google Tag Manager
  • Integral Ad Science
  • IoT
  • Kaltura
  • MailChimp SPF
  • Marketo
  • Microsoft Office 365
  • Microsoft Sharepoint
  • Mimecast
  • Mobile Friendly
  • Multilingual
  • ON24
  • Omniture (Adobe)
  • Outlook
  • Proofpoint
  • Rackspace MailGun
  • Remote
  • RocketFuel
  • Route 53
  • SOASTA
  • Sigma
  • The Trade Desk
  • ThreatMetrix
  • Twitter Advertising
  • UltraDns
  • Undertone
  • Vimeo
  • VueJS
  • WordPress.org
  • Yahoo Analytics
  • YouTube

Affiliated Organizations & Regional Branches

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