United Breweries Ltd.

Overview

United Breweries Ltd. (UBL) is one of India's largest beverage companies, primarily recognized for its beer production. Founded in 1915 by Thomas Leishman, the company consolidated five South Indian breweries and established its headquarters in Bangalore, Karnataka. UBL has played a major role in shaping beer culture in India by launching its first bottled beer, "Exports Beer," in 1944 and introducing the iconic Kingfisher brand in 1978.

As the largest beer producer in India, UBL holds over 40% of the brewing market. Its product range includes popular brands such as Kingfisher and various other alcoholic beverages, enhanced by the acquisition of Shaw-Wallace's spirits business in 2005. UBL also produces and markets the Heineken brand in India, benefiting from international expertise. The company's strong distribution network spans urban and rural areas, catering to retail outlets, bars, and restaurants. UBL reported revenues of approximately ₹9,500 Crores in the financial year 2022-23, reflecting ongoing robust growth and market leadership.

Basic Information

Contact Details

• Phone: +91 80222 93333
• Website: unitedbreweries.com
• LinkedIn: linkedin.com/company/united-breweries-ltd.

Key Focus Areas & Initiatives

• Beer manufacturing
• Brewing and marketing
• Distribution and logistics
• Market share growth
• Brand diversification
• Sustainable brewing practices
• Premium international brands
• Alcoholic beverage production
• Supply chain management
• Export and import regulations
• Product innovation
• Consumer engagement
• Digital advertising
• Retail distribution
• Brand portfolio management
• Market expansion strategies
• Quality control & assurance
• Market research and analysis
• Craft beer trends in India
• Brand loyalty programs
• Kingfisher and Heineken branding

Technologies Used

• Microsoft Azure Hosting
• Remote

Affiliated Organizations & Regional Branches

• The HEINEKEN Company