Under Armour

Overview

Under Armour is a prominent American sports apparel and footwear company, founded in 1996 by Kevin Plank, a former University of Maryland football player. The company started with a focus on moisture-wicking athletic wear designed to keep athletes cool and comfortable. From its beginnings in Plank's grandmother's basement, it has grown into a major player in the sportswear industry, headquartered in Baltimore, Maryland.

Offering a wide range of high-performance apparel, footwear, and accessories tailored for athletes across various sports, Under Armour is recognized for its innovative sportswear technology, including advanced cushioning systems in footwear. The brand has expanded into digital fitness by acquiring fitness app companies, creating a large digital fitness community. Its diverse customer base includes professional athletes and fitness enthusiasts, and the company has established partnerships with major sports teams and notable endorsers such as NFL Hall-of-Famer Ray Lewis and Olympian Michael Phelps.

Basic Information

Contact Details

• Phone: +1 888-727-6687
• Website: underarmour.com
• LinkedIn: linkedin.com/company/under-armour

Key Focus Areas & Initiatives

• Performance innovation in athletic apparel and footwear
• Moisture-wicking technologies for athletes
• Development of digital fitness applications and communities
• Sustainability and activewear trends
• Advanced sportswear design and technology
• B2C and D2C retail strategies
• Customer engagement and connected fitness experiences
• Sports team partnerships and athlete endorsement

Technologies Used

• Amazon SES
• Citrix NetScaler
• DNS Made Easy
• ExactTarget
• Fastly CDN
• MailJet
• Microsoft Office 365
• Outlook
• Remote
• Salesforce
• The Trade Desk
• Vercel
• VueJS
• WP Engine
• Zendesk

Affiliated Organizations & Regional Branches

• UA Sports (SEA) Pte Ltd.
• Endomondo | Under Armour Connected Fitness
• Gritness