Twilio Segment

Overview

A prominent customer data platform (CDP) founded in 2011 and acquired by Twilio in 2020, Twilio Segment operates as a division within Twilio. Its primary focus is on integrating data from diverse channels to help organizations break down data silos, enabling meaningful and personalized digital interactions with customers.

The platform is developer-centric, offering a JavaScript library and APIs for consistent user tracking across all digital touchpoints. Segment integrates with over 450 applications, streamlining the unification and schema of customer data. Its flexible APIs make it easier for organizations to manage customer data and enhance engagement strategies. Serving millions of developers and hundreds of thousands of businesses globally, the platform supports sophisticated customer data management and is recognized as a leader in the Gartner Magic Quadrant for Customer Data Platforms.

Basic Information

Contact Details

• Phone: +1 415-390-2337
• Website: segment.com
• LinkedIn: linkedin.com/company/segment-io

Key Focus Areas & Initiatives

• Analytics
• Business intelligence
• API
• Data
• Growth
• CDP (Customer Data Platform)
• Cloud infrastructure
• Developer APIs
• Enterprise software
• Customer data privacy
• Customer engagement automation
• Open source data tools
• Customer data unification
• Data compliance
• Marketing data
• Cross-channel customer journeys
• Data activation
• Behavioral analytics
• Event data collection
• Customer journey orchestration
• Real-time analytics
• Personalization
• Data streaming
• Predictive customer analytics
• Customer segmentation
• Omni-channel engagement
• Data governance
• Data enrichment
• Customer loyalty
• Data orchestration
• Customer data management SaaS
• Personalization engines

Technologies Used

• AI
• Amazon AWS
• Atlassian Cloud
• Chartbeat
• Drift
• GitHub Hosting
• Microsoft Office 365
• Route 53
• Segment.io
• VueJS
• Zapier

Affiliated Organizations & Regional Branches

• Twilio