TruWest Credit Union | Company Profile - Revenue, Headcount, Tech Stack, Contacts
TruWest Credit Union is a member-owned financial cooperative that has been serving its community since 1952.
Industry & Market
Funding Information
Headcount Distribution
By Department
Department Breakdown
Keywords & Focus Areas
Overview
TruWest Credit Union is a member-owned financial cooperative that has been serving its community since 1952. Originally established as Motorola Credit Union, it rebranded in 2002 and currently supports over 93,000 members across Arizona and Texas. With total assets exceeding $1.8 billion, TruWest has demonstrated robust growth, including a 30.7% revenue increase in 2023.
The credit union provides comprehensive financial services such as personal loans, credit products, savings accounts, and competitive certificates of deposit. Members benefit from digital banking for loan applications, deposits, and bill payments, as well as Visa credit cards and Zelle money transfers. Operating 12 Financial Service Centers, TruWest prioritizes personalized member service and meaningful community involvement through local partnerships and initiatives.
Key Metrics
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Contact
Technology Stack
Analytics & Tracking
Social & Marketing
Database & Backend
Cloud & Infrastructure
Productivity
How to sell to TruWest Credit Union
Buyer Teams to Target
Retail Banking & Member Services
VP of Retail Banking, Branch Manager, Member Services Manager, Digital Banking Product Manager, Head of Personal Banking, Director of Member ExperienceFinance & Risk Management
Chief Financial Officer, VP of Finance, Controller, Director of Risk Management, Credit Risk Analyst, Internal AuditorInformation Technology & Security
Chief Information Officer, VP of Information Technology, IT Manager, Information Security Officer, Network Administrator, DevOps EngineerMarketing & Community Engagement
Chief Marketing Officer, Marketing Manager, Digital Marketing Specialist, Community Relations Manager, Events Coordinator, Brand StrategistWhat they buy
- Core banking platforms & software
- Fraud detection and security tools
- Cloud infrastructure and hosting services
- CRM and member engagement solutions
- ATM and payment processing systems
- Marketing automation platforms
- Financial education & training services
Signals to watch
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