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TruStage | Company Profile

10/8/2025

Contact Information

๐Ÿ‘ค
TruStage
๐Ÿข
TruStage
๐Ÿ“
5910 Mineral Point Rd, Madison, Wisconsin 53705, US

Industry & Market

Primary Industry
financial services
All Industries
financial servicesinsurance
Location
Madison, Wisconsin, United States

Company Metrics

๐Ÿ‘ฅTotal Employees
1,475
โš™๏ธEngineering
154
๐Ÿ’ผSales Team
168
๐Ÿ“ˆMarketing
70
๐Ÿ“…Founded
1935
๐Ÿ’ฐRevenue
5.6B
Alexa Ranking#231306

Funding Information

Annual Revenue
$5,600,000,000
Publicly traded company

Headcount Distribution

Total Employees
1,475
Departments
19

By Department

Department Breakdown

Consulting
Sales
Engineering
Business Development
Operations
Information Technology
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag ManagerYahoo Analytics

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle AdWords ConversionGoogle Dynamic RemarketingLinkedin Marketing Solutions

Development

Bootstrap Framework

Video & Media

Vimeo

Email & Communication

Outlook
Total: 45 technologies

Keywords & Focus Areas

insurancetechnologyventuresinvestmentsretirementannuitiesfintechinsuretechdiversityequity & inclusionmulticultural business strategycredit unionsemployee benefitsasset managementfinancial institutionsfinancial serviceslendingdigital marketingventure capitalretirement planning+10 more
30 total keywords

TruStage

Overview

TruStage Financial Group, Inc. is a mutual insurance company founded in 1935, originally known as CUNA Mutual Insurance Society. Headquartered in Madison, Wisconsin, the company employs nearly 3,700 people across various U.S. locations and international offices in the Dominican Republic, Jamaica, Puerto Rico, and Trinidad and Tobago.

The company provides a wide range of financial services and products, focusing on cooperatives, credit unions, and their members. Offerings include commercial and personal insurance, retirement and investment services, lending and payment security solutions, and technology platforms designed to enhance customer experience. TruStage serves a diverse clienteleโ€”credit unions, financial advisors, small businesses, and individual consumersโ€”and is recognized as a leading life insurer in the U.S., maintaining partnerships with most U.S. credit unions. Under the leadership of President & CEO Terrance Williams, the organization places emphasis on innovation, diversity, and customer-centric service.

Basic Information

Industry financial services
Founded 1935
Revenue $5.6B
Headquarters 5910 Mineral Point Rd, Madison, Wisconsin 53705, United States
Alexa Ranking 231306

Contact Details

Key Focus Areas & Initiatives

  • Insurance solutions
  • Technology integration
  • Retirement planning
  • Investment management
  • Credit union partnership insurance
  • Employee benefits
  • Digital insurance platform
  • Diversity & inclusion
  • Insurance for underserved markets
  • Asset management
  • Venture capital
  • Insurance product development
  • Mutual insurance
  • Digital insurance onboarding

Technologies Used

  • ASP.NET
  • Adobe Media Optimizer
  • Amazon SES
  • AppNexus
  • Atlassian Cloud
  • Bing Ads
  • Bootstrap Framework
  • Cedexis Radar
  • CloudFlare CDN
  • CloudFlare Hosting
  • DoubleClick
  • DoubleClick Conversion
  • DoubleClick Floodlight
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Flashtalking
  • Google AdWords Conversion
  • Google Analytics
  • Google Cloud Hosting
  • Google Dynamic Remarketing
  • Google Font API
  • Google Tag Manager
  • Krux
  • Linkedin Marketing Solutions
  • Microsoft Azure Hosting
  • Microsoft Office 365
  • Microsoft-IIS
  • Mobile Friendly
  • Open AdStream (Appnexus)
  • Optimizely
  • Outlook
  • Qualtrics
  • Remote
  • Ruxit
  • Salesforce
  • SiteCore
  • Trustpilot
  • Vimeo
  • VueJS
  • WP Engine
  • Workday Recruit
  • Yahoo Ad Manager Plus
  • Yahoo Analytics
  • reCAPTCHA

Affiliated Organizations & Regional Branches

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