TripleLift

Overview

TripleLift is a programmatic advertising technology company based in New York, founded in 2012. The company specializes in creating consumer-centric ad formats across various platforms, including desktop, mobile, video, OTT, and streaming TV. With a focus on enhancing user experiences, it aims to make advertising a seamless part of content consumption.

The company has achieved consistent profitability and earned a place on the Inc. 5000 list of America's Fastest-Growing Private Companies for six consecutive years. TripleLift offers 13 ad formats, including native programmatic ads, display, branded content, and innovative solutions for programmatic product placement. Their technology leverages deep learning for scalable video analysis, enabling efficient ad insertions. Committed to ongoing research, TripleLift continues to grow its offerings and supports major brands in navigating the changing media landscape.

Basic Information

Contact Details

• Website: triplelift.com
• LinkedIn: linkedin.com/company/triplelift
• Facebook: facebook.com/TripleLiftHQ
• Twitter: twitter.com/@triplelifthq
• AngelList: angel.co/triplelift

Key Focus Areas & Initiatives

• Native advertising
• Infeed advertising
• Programmatic advertising
• OTT and connected TV solutions
• Advertising technology and analytics
• Digital media and internet services
• Ad measurement and performance solutions
• Personalized ads and lead generation
• Diversity in advertising and inclusion initiatives
• Machine learning and data-driven targeting
• Ad safety and brand protection
• Creative ad formats and branded content
• Real-time bidding and ad campaign optimization
• Audience segmentation and user experience improvement
• Media solutions and multi-channel marketing
• Retail and ecommerce advertising

Technologies Used

• ADP
• AI
• Amazon S3
• Android
• Apache Kafka
• CSS
• Chrome
• CloudFlare
• CloudFlare Hosting
• Cloudflare DNS
• Cloudinary
• Databricks
• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Gmail
• Google
• Google Ad Manager
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Tag Manager
• Greenhouse.io
• HTML Pro
• Hubspot
• Javascript
• Linkedin Marketing Solutions
• MailChimp SPF
• Media Temple SSL
• Microsoft Excel
• Microsoft Office
• Microsoft PowerPoint
• Mobile Friendly
• New Relic
• Nginx
• Pantheon
• PowerBI Tiles
• React
• Remote
• Route 53
• SQL
• Sage Intacct
• Salesforce
• Semrush
• Slack
• Snowflake
• Snowpark
• Spark
• Tableau
• The Trade Desk
• Tipalti
• TripleLift
• UberFlip
• Varnish
• Vimeo
• WordPress.org
• Zoomdata

Affiliated Organizations & Regional Branches

• 1plusX, a TripleLift company
• Vista Equity Partners