Trade Me | Company Profile
Contact Information
Industry & Market
Company Metrics
Funding Information
Headcount Distribution
By Department
Department Breakdown
Technology Stack
Analytics & Tracking
Social & Marketing
Email & Communication
Keywords & Focus Areas
Trade Me
Overview
New Zealand's leading online marketplace and classified advertising platform, established in 1999 by Sam Morgan, connects buyers and sellers across various categories, including automobiles, property, jobs, and general goods. The service offers both auction-style and fixed-price sales, and features specialized vertical marketplaces such as Motors, Property, and Jobs, along with a broad marketplace for new and used items.
With millions of users daily and over 8 million active listings, the company serves as a vital resource for New Zealand consumers and businesses. Employing hundreds of professionals across offices in Auckland, Wellington, and Christchurch, it has become a dominant player in e-commerce and classifieds markets, focusing strongly on user engagement and technological innovation.
Basic Information
| Industry | information technology & services |
|---|---|
| Founded | 1999 |
| Revenue | 285M |
| Headquarters | 11 Cable St, Wellington, New Zealand, 6011 |
| Languages | English |
| Parent Organization | Apax |
| Alexa Ranking | 3342 |
Contact Details
- Phone: +64 9-008 7233
- Website: trademe.co.nz
- LinkedIn: linkedin.com/company/trade-me
Key Focus Areas & Initiatives
- Digital transformation and online classifieds
- Ecommerce and auction platform features
- User experience and marketplace customization
- Technology, AI, and machine learning integration
- Trust, security, and user engagement
- Payment solutions and secure transactions
- Marketplace analytics and growth strategies
- Mobile app development and responsive design
- Professional seller tools and buyer protection
- Job postings, property listings, and vehicle sales
- Community forums and user-generated content
- Advertising tools and sales analytics
- Business networking and promotional offers
Technologies Used
- Ad Unit 160 x 600
- Ad Unit 728 x 90
- Afterpay
- DoubleClick
- DoubleClick Conversion
- Facebook Custom Audiences
- Gmail
- Google AdSense
- Google Analytics
- Google Analytics Ecommerce Tracking
- Google Apps
- Google Dynamic Remarketing
- Google Tag Manager
- Marin
- Mobile Friendly
- New Relic
- Nielsen NetRatings
- Rubicon Project
- Smart AdServer
Community
