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tonies® USA | Company Profile

2/4/2026

Contact Information

👤
tonies® USA
🏢
tonies® USA
📍
palo alto, california, united states

Industry & Market

Primary Industry
consumer goods
Location
Palo Alto, California, United States
Public Trading
OTHER: TNIE

Company Metrics

👥Total Employees
55
⚙️Engineering
1
💼Sales Team
9
📈Marketing
12
📅Founded
2014
💰Revenue
398.4M
Alexa Ranking#79062

Funding Information

Annual Revenue
$398,356,000
Publicly traded company

Headcount Distribution

Total Employees
55
Departments
19

By Department

Department Breakdown

Marketing
Operations
Sales
Arts And Design
Consulting
Data Science
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle AdWords ConversionGoogle Dynamic Remarketing

Video & Media

VimeoYouTube

Email & Communication

Gmail
Total: 54 technologies

Keywords & Focus Areas

toyselectronicstechdisneyscreen freekidseducationfamily bonding toyschildren's media and entertainmentchildren's mediaaudio content subscriptionchildren's media platformchild-focused tech productschildren's play technologychildren's music and storieschildren's learningdigital content saleschild safety in toysscalable businessfamily-friendly audio system+10 more
30 total keywords

tonies® USA

Overview

Tonies SE, known as tonies, is a global toy production company with roots in Düsseldorf and Luxembourg City. Founded in 2013 by Patric Faßbender and Marcus Stahl, the organization focuses on delivering screen-free entertainment for children and has become the world’s largest interactive audio platform for kids. Since 2020, tonies has expanded its presence in the United States.

Its flagship product, the Toniebox, is a unique cube-shaped audio device that comes to life when a Tonie character figure is placed on top, offering music and stories in a screen-free environment that encourages creativity and learning. The company’s extensive library now features over 1,100 Tonies and nearly 5,000 audio tracks, including collaborations with beloved brands like Disney and Marvel. In addition to the Toniebox, the product line includes headphones, backpacks, and customizable Creative-Tonies, all aimed at providing educational and engaging experiences for children and families worldwide.

Basic Information

Industry consumer goods
Revenue 398.4M
Headquarters Palo Alto, California, United States
Alexa Ranking 79062

Contact Details

Key Focus Areas & Initiatives

  • Toys and consumer electronics for children
  • Screen-free and interactive audio storytelling
  • Educational content and imaginative play
  • Family-focused audio systems and products
  • Collaborations with popular brands such as Disney
  • Development of creative tools for storytelling without screens
  • Digital content sales and media streaming for kids
  • Design of child-safe and durable entertainment devices
  • Community-driven content creation and customization
  • Supporting early childhood development and language skills

Technologies Used

  • AI
  • AdRoll
  • Adobe Media Optimizer
  • Amazon AWS
  • Amazon Associates
  • Bing Ads
  • Cedexis Radar
  • Cloudinary
  • Criteo
  • DoubleClick
  • DoubleClick Conversion
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • GitLab
  • Gmail
  • Google
  • Google AdWords Conversion
  • Google Analytics
  • Google Apps
  • Google Dynamic Remarketing
  • Google Font API
  • Google Maps
  • Google Play
  • Google Tag Manager
  • Grafana
  • Highcharts JS Library
  • Hotjar
  • MailJet
  • Metabase
  • Microsoft Azure Monitor
  • Microsoft Office 365
  • Mobile Friendly
  • Multilingual
  • Optimizely
  • Paypal
  • React
  • React Redux
  • Remote
  • Route 53
  • Salesforce
  • Shopify
  • Shopify Plus
  • Slack
  • Taboola
  • TikTok
  • Vercel
  • Vimeo
  • VueJS
  • WordPress.org
  • Yotpo
  • YouTube
  • Zendesk
  • greyscale - grey

Affiliated Organizations & Regional Branches

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