Tire Rack | Company Profile
Contact Information
Industry & Market
Company Metrics
Funding Information
Headcount Distribution
By Department
Department Breakdown
Technology Stack
Social & Marketing
Email & Communication
Keywords & Focus Areas
Tire Rack
Overview
America's largest independent tire tester and consumer-direct retailer, Tire Rack is based in South Bend, Indiana. Established in 1979, the organization has grown from a single retail store to a nationwide leader in distribution, shipping more than 2 million tires each year and generating sales of approximately $1 billion. Tire Rack has played a pivotal role in transitioning tire shopping from traditional in-store experiences to mail order and ecommerce solutions.
The company offers a broad selection of products, encompassing 24 tire brands, 60 wheel brands, and a variety of automotive performance accessories. Renowned for its comprehensive tire testing and consumer reviews, Tire Rack utilizes over 100 test drivers at its cutting-edge facility. With a network of more than 8,000 independent tire installers across the United States, their expert sales team provides knowledgeable consulting to help customers select optimal products for their vehicles.
Basic Information
| Industry | automotive |
|---|---|
| Founded | 1979 |
| Revenue | $512.4M |
| Headquarters | 7101 Vorden Parkway, South Bend, IN 46628, United States |
| Languages | English |
| Parent Organization | Discount Tire |
| Alexa Ranking | 18429 |
Contact Details
- Phone: +1 574-287-2345
- Website: tirerack.com
- LinkedIn: linkedin.com/company/tire-rack
Key Focus Areas & Initiatives
- Motor vehicle manufacturing
- Tire brands
- Independent installer network
- Tire performance data
- Online tire sales
- Test track
- Performance tire data
- Product testing
- Online shopping
- Tire inventory
- Winter tire testing
- Logistics
- Performance tire reviews
- All-season tires
- Test results
- Wheel and tire packages
- Innovation
- Fast delivery
- Customer experience
- Customer service
- Customer surveys
- Tire research and testing
- Tire safety testing
- Tire testing
- D2C and online tire retail
- Inventory management
- Product reviews
- Services
- Winter testing in Sweden
- Tire research
- Tire reviews
- Tire selection
- Winter tire technology
- Tire industry innovation
- Distribution centers
- Performance tires
- Customer engagement
- Customer education
- Ecommerce and consumer-direct sales
- Supply chain and shipping logistics
- Retail and B2C
- Automotive parts and accessories
- Tire safety
- Consumer tire reviews
- Performance accessories
- Education
- Auto parts & supplies
- Tires
- Wheel & rim repair
Technologies Used
- Adobe CQ
- Adobe Marketing Cloud
- Akamai DNS
- Amazon SES
- Atlassian Cloud
- Emarsys
- Gmail
- Google Apps
- MailChimp SPF
- Microsoft Office 365
- Omniture (Adobe)
- Outlook
- Remote
- Sendgrid
- Sophos
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