The Trade Desk

Overview

The Trade Desk, Inc. is a leading American technology company founded in 2009, based in Ventura, California. It specializes in real-time programmatic marketing automation, providing a self-service platform for digital advertising. As the largest independent demand-side platform (DSP), it enables media buyers to purchase digital ads across various channels with transparency in planning, pricing, and performance.

The company offers a range of products and services, including its DSP for real-time bidding, a data management platform for audience analytics, and AI tools like Koa for forecasting and Unified ID for user identity resolution. The Trade Desk also provides resources such as a Trading Academy for training in programmatic advertising. With a strong global presence, it serves a diverse clientele, including agency trading desks and brands, and integrates with major platforms like Google, Amazon, and Spotify. The company is recognized for its collaborative culture and has achieved significant revenue growth, maintaining high client retention rates.

Basic Information

Contact Details

• Phone: +1 805-585-3434
• Website: thetradedesk.com
• LinkedIn: linkedin.com/company/the-trade-desk

Key Focus Areas & Initiatives

• Online advertising
• Real time bidding
• Demand side platforms
• Behavioral targeting
• Data management platforms
• Advertising
• Consumer internet
• Information technology
• Marketing & advertising

Technologies Used

• .NET
• 33Across
• AI
• ARES
• ASP.NET
• AWS Trusted Advisor
• Abstract
• Acxiom
• Adobe
• Adobe Media Optimizer
• Aerospike
• Airflow
• Akamai CDN Solutions
• Amadesa
• Amazon AWS
• Amazon S3
• Amazon SES
• Amazon Simple Queue Service (SQS)
• Anaplan
• Android
• Ansible
• Apache Kafka
• Apache Mesos
• Apache Spark
• Apple macOS
• Atlassian Cloud
• Azure AI Search
• Azure Data Factory
• Azure Linux Virtual Machines
• Bamboo
• Bizible
• Board
• Bootstrap Framework
• BugHerd
• C#
• CAT
• CET
• CPI
• CSS
• Cedexis Radar
• Cisco Meraki MS
• Cisco VPN
• Cisco VoIP
• Citrix
• ClickHouse
• CloudFlare CDN
• CloudFlare Hosting
• Confluence
• CrazyEgg
• Credly
• Criteo
• Cross Pixel Media
• Dagster
• Databricks
• Docebo
• Docker
• DotNetNuke
• DoubleClick
• DoubleClick Conversion
• DoubleVerify
• Drupal
• Epic Beacon
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Figma
• GRPC
• Git
• GitHub
• GitLab
• Google AdWords Conversion
• Google Analytics
• Google Dynamic Remarketing
• Google Font API
• Google Tag Manager
• Greenhouse.io
• Gumgum
• HTML Pro
• Impact Radius
• Infoblox DHCP
• JW Player
• Javascript
• Jest
• Jira
• Kubernetes
• Langchain
• LeafLink
• Linkedin Marketing Solutions
• LlamaIndex
• Marketo
• Media.net
• Microsoft Azure Monitor
• Microsoft Excel
• Microsoft Office
• Microsoft Office 365
• Microsoft Power Platform
• Microsoft PowerShell
• Microsoft SQL Server Reporting Services
• Microsoft Windows Server 2012
• Microsoft.NET Core 3.1
• Mobile Friendly
• MongoDB
• Mongoose
• NSOne
• Navegg
• New Relic
• Next.js
• Open AdStream
• Open AdStream (Appnexus)
• Openpath
• Oracle Cloud
• Outlook
• PEX
• PowerBI Tiles
• Prebid
• Progress Chef
• Prometheus
• PubMatic
• Puppeteer
• Python
• React
• React Redux
• Redux
• RingCentral
• SQL
• Salesforce
• Salesforce Einstein Analytics
• Scala
• Semrush
• ServiceNow
• SharePoint
• ShareThis
• Sharethrough
• Slack
• Smartclip
• Snowflake
• SonarQube
• Spark
• Tableau
• Taboola
• Tapad
• Teads
• Terraform
• The Trade Desk
• Tor
• TripleLift
• Twitter Advertising
• TypeScript
• UPS
• VMware SD-WAN
• Verint
• Vertica
• Vimeo
• VueJS
• WebOffice
• WordPress.org
• YouTube
• Zapier
• Zoomdata
• dbt
• go+
• reCAPTCHA

Affiliated Organizations & Regional Branches

• Adbrain