The RepTrak Company

Overview

Based in Boston, Massachusetts, this organization specializes in reputation measurement, analysis, and management for corporations. Founded in 1997, it employs proprietary models, consumer surveys, media coverage, and polling data from over 60 countries and 20 industries. Measuring around 5,000 companies annually, the company helps enhance business value, improve ROI, and foster positive societal impact by connecting reputation insights to business performance, including ESG factors.

Core offerings include a reputation intelligence platform and program, evaluating reputation across seven dimensions like products and services, innovation, and governance. The organization provides analytics and digital tools to link reputation and ESG to business performance, supporting growth and risk management. It focuses on stakeholder perceptions in the digital age and emphasizes the link between responsible business practices and success.

Basic Information

Contact Details

• Phone: +1 617-758-0955
• Website: reptrak.com
• LinkedIn: linkedin.com/company/reptrak

Key Focus Areas & Initiatives

• Consulting
• ESG perception measurement
• Reputation measurement
• Predictive analytics
• Business intelligence
• Brand perception
• Data science
• Machine learning
• Reputation data science
• Corporate reputation benchmarking
• Reputation scoring
• ESG reporting
• Market research
• Sustainability
• Reputation advisory services
• Reputation insights
• Media impact analysis
• Stakeholder perception analysis
• Reputation improvement
• Reputation risk assessment
• Crisis management
• Stakeholder insights
• Brand management
• Data analytics
• Advisory services
• Crisis communication
• Brand loyalty
• Consumer trust
• Market positioning
• Ethical conduct
• Multinational insights
• Engagement improvement
• Sustainability measurement
• Brand equity
• Competitive analysis
• Reputation monitoring
• Sector-specific strategies
• Reputation benchmarking tools
• Reputation analytics platform
• Brand alignment
• Reputation tracking
• Reputation metrics
• Corporate reputation management

Technologies Used

• AI
• Amazon SES
• Android
• Atlassian Cloud
• CloudFlare Hosting
• Cloudflare DNS
• Google Analytics
• Google Font API
• Google Tag Manager
• Hubspot
• Mobile Friendly
• Netlify
• Outlook
• Render
• Sage Intacct
• YouTube

Affiliated Organizations & Regional Branches

• CORMEX RESEARCH INC.
• METTLE CONSULTING LIMITED