Taco Bell | Company Profile - Revenue, Headcount, Tech Stack, Contacts
Contact Information
Industry & Market
Company Metrics
Funding Information
Headcount Distribution
By Department
Department Breakdown
Technology Stack
Analytics & Tracking
Social & Marketing
Video & Media
Email & Communication
Keywords & Focus Areas
Taco Bell
Overview
Taco Bell is a fast-food restaurant chain based in California, specializing in Mexican-inspired cuisine. Founded in 1962 by Glen Bell in Downey, California, the brand has grown to become one of the largest fast-food chains globally, with over 7,000 locations and more than 350 franchisees. It is recognized for its innovative menu, which includes a variety of items such as tacos, burritos, quesadillas, and specialty offerings like the Crunchwrap Supreme and Doritos Locos Tacos.
Headquartered in Irvine, California, the company combines affordability with bold flavors, appealing to a diverse customer base that includes young adults and college students. The brand promotes a lifestyle of adventure and individuality, encapsulated in its slogan "Live Más." Taco Bell continues to attract customers with its convenient, handheld food options and value menus, making it a popular choice for quick and flavorful meals.
Basic Information
| Industry | restaurants |
|---|---|
| Founded | 1962 |
| Revenue | $15.0B |
| Headquarters | 1 Glen Bell Way, Irvine, CA 92618, United States |
| Languages | English |
| Parent Organization | Yum! Brands |
| Alexa Ranking | 22361 |
Contact Details
- Phone: +1 937-296-9787
- Website: tacobell.com
- LinkedIn: linkedin.com/company/taco-bell
Key Focus Areas & Initiatives
- Technology
- Marketing
- Food service
- Operations
- International
- Food innovation
- Culture
- Finance
- QSR (quick-service restaurant)
- Limited-time offers
- Mobile app
- Signature items
- Menu development
- Franchise model
- Digital marketing
- Value menu
- Delivery
- Digital ordering
- Customer experience
- Delivery partnerships
- Snacks
- B2C services
- Food and beverage retail
- Customer engagement
- Mexican-inspired cuisine
- Menu innovation
- Fast food
- Franchise restaurants
- Customer service
- E-commerce
- Menu
- Rewards program
- Order online
- Customizable tacos
- Burritos
- Nachos
- Quesadillas
- Sides
- Desserts
- Drinks
- Breakfast menu
- Cantina chicken
- Luxe cravings box
- Online exclusives
- Party pack
- Specialties
- Vegetarian options
- Sauces
- Cheesy items
- Cheesy roll up
- App rewards
- Loyalty points
- Free rewards
- Surprise rewards
- Community grants
- Gift cards
- Special menu items
- Drive-thru
- Pickup options
- Order customization
- Location finder
- Meal deals
- Cravings
- Taco promotions
- Calorie information
- Online ordering
- Fan voting
- Seasonal items
- Fast rewards
- Distribution
- Consumer products & retail
- Transportation & logistics
- Financial services
- Marketing & advertising
- Food & beverage retail
- Food & beverages
- Consumer goods
- Consumers
- Consumer internet
- Internet
- Information technology & services
- Mexican
- Tex-Mex
Technologies Used
- Adobe Media Optimizer
- Akamai
- Akamai DNS
- Akamai RUM
- Amplitude
- Apache
- Backbone JS Library
- Bing Ads
- Cedexis Radar
- Certona
- DoubleClick
- DoubleClick Conversion
- DoubleClick Floodlight
- Facebook Custom Audiences
- Facebook Login (Connect)
- Facebook Widget
- FullStory
- Google Analytics
- Google Analytics Ecommerce Tracking
- Google Dynamic Remarketing
- Google Font API
- Google Maps
- Google Play
- Google Tag Manager
- Hotjar
- MailChimp SPF
- Microsoft Office 365
- Mobile Friendly
- OneTrust
- Optimizely
- Outlook
- Rackspace MailGun
- Shutterstock
- Twitter Advertising
- Vimeo
- WordPress.org
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