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System Initiative | Company Profile

9/24/2025

System Initiative

Overview

System Initiative is an AI Native Infrastructure Automation Platform founded in 2019 by Adam Jacob, Alex Ethier, and Mahir Lupinacci. Headquartered in the United States, the company operates as a fully distributed team with employees in various countries, including Canada, Brazil, Northern Ireland, and England. With approximately $18 million in funding, System Initiative focuses on enhancing infrastructure automation and application deployment.

The company's core offering is an intelligent automation platform that utilizes AI-powered digital twins to help DevOps teams simulate, plan, and execute infrastructure changes efficiently. Key features include AI agents that autonomously propose and execute changes, interactive simulations for testing modifications, and a collaborative platform for real-time teamwork. The system also incorporates security and compliance measures, ensuring that all changes adhere to organizational policies. System Initiative aims to make infrastructure automation accessible to engineers, reducing the complexity of managing large-scale environments while fostering a community around its technology.

Basic Information

Industryinformation technology & services
Founded2019
Revenue2M
Headquarters548 Market St, San Francisco, California, United States, 94104

Contact Details

Key Focus Areas & Initiatives

  • DevOps collaboration
  • Software development
  • Cloud management
  • Multi-cloud orchestration
  • Instant infrastructure updates
  • Policy validation
  • Infrastructure automation
  • Cloud resource management
  • Open source
  • Simulation of infrastructure changes
  • Policy frameworks
  • Real-time visualization
  • API development
  • Digital twins
  • Policy compliance
  • Automation scripting
  • Infrastructure management
  • State management
  • Cloud integration
  • Real-time feedback
  • DevOps automation
  • Collaboration tools
  • Automation workflows
  • Resource import
  • Automated infrastructure validation
  • Multiplayer infrastructure management
  • Cloud computing
  • Infrastructure visualization
  • Infrastructure auditing
  • Infrastructure validation
  • Infrastructure simulation
  • Resource management
  • Reactive functions
  • Workflow automation
  • Policy enforcement
  • Typescript functions
  • API-driven development
  • Infrastructure visualization maps
  • API integration
  • Reactive programming
  • Collaborative cloud management
  • Digital twin technology
  • Change management
  • Event-driven architecture
  • Enterprise software
  • Computer software

Technologies Used

  • AI
  • Amazon AWS
  • Discord
  • Gmail
  • Google Apps
  • Google Font API
  • Google Tag Manager
  • Hubspot
  • Mobile Friendly
  • Netlify
  • Remote
  • Render
  • Route 53
  • ZoomInfo

Affiliated Organizations & Regional Branches

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