SUGAR Cosmetics | Company Profile - Revenue, Headcount, Tech Stack, Contacts
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Overview
SUGAR Cosmetics is an Indian beauty brand founded in 2012 by Vineeta Singh and Kaushik Mukherjee, based in Mumbai. The company specializes in high-quality, affordable makeup and skincare products tailored for modern Indian women. Its product range includes crayon lipsticks, eyeliners, kohl, and haircare items, all designed to suit Indian skin tones and preferences.
The brand emphasizes cruelty-free formulations and eco-friendly packaging, showcasing its commitment to sustainability. It operates through its own e-commerce platform and has established partnerships with major online marketplaces like Nykaa and Amazon. With a strong offline presence in over 30,000 retail outlets across more than 130 cities in India, the brand supports an omnichannel distribution strategy. SUGAR Cosmetics engages customers through social media, offering makeup tutorials and product reviews, and has raised significant funding to fuel product innovation and marketing.
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