SUGAR Cosmetics | Company Profile - Revenue, Headcount, Tech Stack, Contacts

SUGAR Cosmetics | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Updated November 7, 2025
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SUGAR Cosmetics is an Indian beauty brand founded in 2012 by Vineeta Singh and Kaushik Mukherjee, based in Mumbai.

Employees224
Revenue$60M
Total Funding78M
Alexa Rank# 100615

Industry & Market

Primary Industry
health, wellness & fitness
Location
Mumbai, Maharashtra, India

Funding Information

Latest Stage
Other
Annual Revenue
$60,000,000

Headcount Distribution

Total Employees
224
Departments
19

By Department

Department Breakdown

Sales
Marketing
Operations
Engineering
Arts And Design
Business Development
Others

Keywords & Focus Areas

personal care product manufacturingeco-friendly packaging cosmeticsmakeup tutorialssustainable packaginginfluencer marketingindian womenproduct developmentsocial media campaignsaffordable cruelty-free makeupe-commercetrendyfoundationd2cbrand loyaltycruelty-freeproduct portfolioindian beauty e-commercecosmetics & personal carefoundation sticksskincare products+10 more
30 total keywords

Overview

SUGAR Cosmetics is an Indian beauty brand founded in 2012 by Vineeta Singh and Kaushik Mukherjee, based in Mumbai. The company specializes in high-quality, affordable makeup and skincare products tailored for modern Indian women. Its product range includes crayon lipsticks, eyeliners, kohl, and haircare items, all designed to suit Indian skin tones and preferences.

The brand emphasizes cruelty-free formulations and eco-friendly packaging, showcasing its commitment to sustainability. It operates through its own e-commerce platform and has established partnerships with major online marketplaces like Nykaa and Amazon. With a strong offline presence in over 30,000 retail outlets across more than 130 cities in India, the brand supports an omnichannel distribution strategy. SUGAR Cosmetics engages customers through social media, offering makeup tutorials and product reviews, and has raised significant funding to fuel product innovation and marketing.

Key Metrics

Total Employees
XXXX
Total number of employees
Engineering
XX
Number of employees in the engineering department
Sales Team
$XX
Number of employees in the sales department
Marketing
XX
Number of employees in the marketing department
Founded
XXXX
Year the company was founded
Revenue
$XXX,XXX,XXX
Total revenue of the company
Total Funding
$XXX M
Total funding of the company
Market Cap
$XXX,XXX
Market cap of the company

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Contact

Company
SUGAR Cosmetics
Headquarters
Chandivali Farm Road, Mumbai, Maharashtra, IN, 400072
Founded
2012
Industry
health, wellness & fitness

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Analytics Ecommerce TrackingGoogle Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle Dynamic Remarketing

Database & Backend

Not found

Cloud & Infrastructure

Atlassian Cloud

Productivity

Not found

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