SUGAR Cosmetics

Overview

SUGAR Cosmetics is an Indian beauty brand founded in 2012 by Vineeta Singh and Kaushik Mukherjee, based in Mumbai. The company specializes in high-quality, affordable makeup and skincare products tailored for modern Indian women. Its product range includes crayon lipsticks, eyeliners, kohl, and haircare items, all designed to suit Indian skin tones and preferences.

The brand emphasizes cruelty-free formulations and eco-friendly packaging, showcasing its commitment to sustainability. It operates through its own e-commerce platform and has established partnerships with major online marketplaces like Nykaa and Amazon. With a strong offline presence in over 30,000 retail outlets across more than 130 cities in India, the brand supports an omnichannel distribution strategy. SUGAR Cosmetics engages customers through social media, offering makeup tutorials and product reviews, and has raised significant funding to fuel product innovation and marketing.

Basic Information

Contact Details

• Phone: +91 22284 75555
• Website: sugarcosmetics.com
• LinkedIn: linkedin.com/company/sugar-cosmetics

Key Focus Areas & Initiatives

• Personal care product manufacturing
• Eco-friendly packaging cosmetics
• Makeup tutorials
• Sustainable packaging
• Influencer marketing
• Product development
• Social media campaigns
• Affordable cruelty-free makeup
• E-commerce
• Brand loyalty
• Cruelty-free formulations
• Indian beauty e-commerce
• Cosmetics & personal care
• Skincare products
• Market expansion
• Omnichannel retail
• Retail distribution
• Digital-first strategy
• Online marketplaces partnerships
• Product reviews & feedback
• Trend-focused cosmetics for Indian skin tones
• Affordable beauty product range
• Customer loyalty & engagement
• Sustainable beauty initiatives
• Market share growth
• Product innovation
• Corporate gifting

Technologies Used

• Adobe Media Optimizer
• Atlassian Cloud
• Bing Ads
• Cedexis Radar
• Create React App
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google Analytics
• Google Analytics Ecommerce Tracking
• Google Apps
• Google Dynamic Remarketing
• Google Tag Manager
• Hotjar
• Mailchimp Mandrill
• Mobile Friendly
• React
• Route 53
• Shopify
• Vimeo
• VueJS
• WebEngage
• YouTube

Affiliated Organizations & Regional Branches