Subaru of America | Company Profile - Revenue, Headcount, Tech Stack, Contacts
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Overview
Subaru of America, Inc. (SOA) is the U.S. subsidiary responsible for the sales, marketing, and distribution of Subaru vehicles. Founded in 1968, SOA has played a significant role in introducing Subaru's innovative vehicles to the American market, starting with the Subaru 360 mini car. The company is headquartered in Camden, New Jersey, and operates as a subsidiary of Subaru Corporation.
SOA distributes a variety of Subaru vehicles, including sedans, SUVs, crossovers, and wagons. Notable models like the Legacy, Outback, Forester, Impreza, and Crosstrek emphasize all-wheel drive capability, safety, and reliability, appealing to outdoor enthusiasts and families alike. Subaru is committed to environmental stewardship and community involvement, creating a strong presence in the U.S. automotive market with robust sales supported by domestic manufacturing at its Indiana plant.
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