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Subaru of America | Company Profile

11/29/2025

Contact Information

👤
Subaru of America
🏢
Subaru of America
📍
One Subaru Drive, Camden, NJ 08103, US

Industry & Market

Primary Industry
automotive
Location
Camden, New Jersey, United States
Public Trading
TYO: 7270

Company Metrics

👥Total Employees
1,160
⚙️Engineering
189
💼Sales Team
238
📈Marketing
74
📅Founded
1968
💰Revenue
4B
Alexa Ranking#19838

Funding Information

Annual Revenue
$4,000,000,000
Publicly traded company

Headcount Distribution

Total Employees
1,160
Departments
19

By Department

Department Breakdown

Sales
Engineering
Information Technology
Operations
Business Development
Marketing
Others

Technology Stack

Analytics & Tracking

Google Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle AdWords ConversionGoogle Dynamic RemarketingGoogle RemarketingLinkedin LoginLinkedin Widget

Development

Bootstrap Framework

Video & Media

Vimeo
Total: 39 technologies

Keywords & Focus Areas

automotive sales & marketingmotor vehicle manufacturingreliabilitybrand loyaltyoff-road capabilityoutdoor enthusiast vehiclesretailvehicle marketingvehicle developmentautomotive community engagementretail tradesedan featuresfuture modelsreliable transportationautomotive engineeringsafety technology leadershipvehicle performancevehicle customizationenvironmental responsibility in auto industryall-wheel drive+10 more
30 total keywords

Subaru of America

Overview

Subaru of America, Inc. (SOA) is the U.S. subsidiary responsible for the sales, marketing, and distribution of Subaru vehicles. Founded in 1968, SOA has played a significant role in introducing Subaru's innovative vehicles to the American market, starting with the Subaru 360 mini car. The company is headquartered in Camden, New Jersey, and operates as a subsidiary of Subaru Corporation.

SOA distributes a variety of Subaru vehicles, including sedans, SUVs, crossovers, and wagons. Notable models like the Legacy, Outback, Forester, Impreza, and Crosstrek emphasize all-wheel drive capability, safety, and reliability, appealing to outdoor enthusiasts and families alike. Subaru is committed to environmental stewardship and community involvement, creating a strong presence in the U.S. automotive market with robust sales supported by domestic manufacturing at its Indiana plant.

Basic Information

Industry automotive
Founded 1968
Revenue 4B
Headquarters 1 Subaru Dr, Camden, NJ 08103, United States
Languages English
Parent Organization Subaru Corporation
Alexa Ranking 19838

Contact Details

Key Focus Areas & Initiatives

  • Automotive sales & marketing
  • Motor vehicle manufacturing
  • Reliability
  • Brand loyalty
  • Off-road capability
  • Outdoor enthusiast vehicles
  • Retail
  • Vehicle marketing
  • Vehicle development
  • Automotive community engagement
  • Retail trade
  • Sedan features
  • Future models
  • Reliable transportation
  • Automotive engineering
  • Safety technology leadership
  • Vehicle performance
  • Vehicle customization
  • Environmental responsibility in auto industry
  • All-wheel drive
  • Vehicle engineering excellence
  • Environmental responsibility
  • Long-term vehicle durability
  • Rugged SUVs
  • Automotive industry awards
  • Vehicle maintenance
  • Vehicle distribution
  • Sedan lineup
  • Electric vehicles
  • SUV features
  • Sedans
  • Vehicle reliability
  • Community engagement
  • Vehicle lineup
  • Partnership with Toyota
  • Long-lasting vehicles
  • Family vehicles
  • Adventure-ready vehicles
  • Car accessories
  • Toyota partnership
  • SUVs
  • Adventure vehicle lineup
  • Safety and security systems
  • Performance variants
  • Customer support
  • Safety technology
  • Turbocharged variants
  • Community programs
  • Safety and reliability focus
  • Outdoor capability
  • Car dealership
  • Environmental initiatives
  • Zero-landfill plant
  • Capable SUVs
  • Customer service
  • Car dealership network
  • Safety technology awards
  • Upcoming models
  • Automobile and light duty motor vehicle manufacturing
  • Boxer engine
  • Reliable vehicles
  • Performance car variants
  • Vehicle parts
  • Automotive awards
  • Automotive innovation
  • Rugged vehicle design
  • Off-road vehicles
  • Vehicle safety systems
  • AWD
  • Engine technology
  • Automotive sustainability
  • Community support programs
  • SUV lineup
  • Future vehicle models
  • Vehicle sales
  • Automotive industry
  • Vehicle technology
  • Automotive manufacturing
  • Safety features
  • Accessories
  • Transportation & logistics
  • Outdoor adventure vehicles
  • Performance models
  • Safety systems
  • Vehicle safety
  • Reliability awards
  • Reliable family cars
  • Safety technology integration
  • Automotive innovation leadership
  • Turbocharged models
  • Automotive community
  • Rugged vehicles
  • Cars
  • Crossovers
  • Hybrids
  • Starlink
  • In-vehicle technology
  • Eyesight
  • Driver assist technology
  • Automatic collision notification
  • Enhanced roadside assistance
  • Stolen vehicle recovery
  • Remote services
  • Bluetooth
  • MySubaru app
  • Solterra
  • Electric SUV
  • Crosstrek
  • Outback
  • Forester
  • Family-friendly
  • Adaptive cruise control
  • Automatic emergency steering
  • Lane centring
  • Tires
  • Genuine parts
  • Financing offers
  • Lease offers
  • Special pricing
  • College graduate program
  • Military discounts
  • Vehicle recalls
  • Subaru Share the Love
  • Charity donations
  • Corporate responsibility
  • Eco-friendly
  • Customer loyalty
  • Subaru Love Promise
  • Vehicle modifications
  • Mobility assist
  • Certified pre-owned vehicles
  • Long-term reliability
  • Collaborations
  • Manufacturing
  • Distribution
  • Consumer products & retail
  • Clean energy & technology
  • Environmental services
  • Renewables & environment
  • Mechanical or industrial engineering

Technologies Used

  • AddThis
  • Adobe Media Optimizer
  • Akamai
  • Apache
  • Atlassian Confluence
  • Bing Ads
  • Bootstrap Framework
  • C3 Metrics
  • Cedexis Radar
  • DataXu
  • Dealertrack
  • DoubleClick
  • DoubleClick Conversion
  • DoubleClick Floodlight
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Google AdSense
  • Google AdWords Conversion
  • Google Dynamic Remarketing
  • Google Font API
  • Google Maps
  • Google Maps (Non Paid Users)
  • Google Play
  • Google Remarketing
  • Google Tag Manager
  • Jira
  • Linkedin Login
  • Linkedin Widget
  • LivePerson Monitor
  • Mobile Friendly
  • React Redux
  • Remote
  • RocketFuel
  • Scene7
  • The Trade Desk
  • Vimeo
  • VueJS
  • iTunes

Affiliated Organizations & Regional Branches

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