STR | Company Profile - Revenue, Headcount, Tech Stack, Contacts
STR is a global leader in hospitality data benchmarking, analytics, and marketplace insights.
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Overview
STR is a global leader in hospitality data benchmarking, analytics, and marketplace insights. Founded in 1985 and acquired by CoStar Group in 2019, it is headquartered in Nashville, with regional offices in London and Singapore. The company provides accurate and actionable data to help clients make informed strategic decisions in the hotel industry.
STR offers comprehensive hospitality analytics that include benchmarking solutions for hotel performance, covering metrics such as occupancy, pricing, and revenue. Its marketplace insights deliver valuable intelligence for hotel owners, operators, and brands, enabling them to optimize their competitive positioning and market planning. The firm serves a diverse range of clients in the hotel sector, focusing on enhancing operational performance and market understanding.
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