Start-Rite Shoes Ltd | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Britain's oldest shoemaker, established in 1792 in Norwich, England, this family-owned company specializes in high-quality children's footwear, with a focus on proper fit and foot health. Founded by James Smith and later renamed by his grandson, recognition was gained through notable campaigns, including the famous 1947 London Underground poster promoting children's shoes.

Now in its eighth generation of family ownership, the company operates from its headquarters in Norwich. Durable shoes for children and teenagers are produced, offering multiple width fittings and half sizes to accommodate growing feet. Each pair undergoes rigorous testing to ensure comfort and performance. The company has a rich history of serving families, including royal customers, and has been recognized for its contributions to children's foot care, such as conducting the UK's first nationwide children's foot survey in 1943.