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Start-Rite Shoes Ltd | Company Profile - Revenue, Headcount, Tech Stack, Contacts

3/27/2026

Contact Information

👤
Start-Rite Shoes Ltd
🏢
Start-Rite Shoes Ltd
📍
broadland business park peachman way, norwich, norfolk, united kingdom

Industry & Market

Primary Industry
wholesale
Location
Norwich, England, United Kingdom

Company Metrics

👥Total Employees
19
⚙️Engineering
1
💼Sales Team
2
📈Marketing
3
📅Founded
1792
💰Revenue
1.2M

Funding Information

Latest Stage
Other
Annual Revenue
$1,156,000

Headcount Distribution

Total Employees
19
Departments
19

By Department

Department Breakdown

Support
Arts And Design
Marketing
Business Development
Finance
Sales
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle Dynamic Remarketing

Video & Media

VimeoYouTube

Email & Communication

Outlook
Total: 28 technologies

Keywords & Focus Areas

designing & developing premium quality children39s footweardesigning & developing premium quality childrens footweardurable materialssupport for wobbly walkersfitted shoesschool shoessupportive footwearfootwear manufacturingchildren's footwearbreathable materialstoe and heel protectiondistribution of children's footwearsize guidessupport for active lifestylessupport for healthy growthsupport for children's foot developmentfirst walking shoeshandmade children's shoessupportive shoessupport for early walkers+10 more
30 total keywords

Start-Rite Shoes Ltd

Overview

Britain's oldest shoemaker, established in 1792 in Norwich, England, this family-owned company specializes in high-quality children's footwear, with a focus on proper fit and foot health. Founded by James Smith and later renamed by his grandson, recognition was gained through notable campaigns, including the famous 1947 London Underground poster promoting children's shoes.

Now in its eighth generation of family ownership, the company operates from its headquarters in Norwich. Durable shoes for children and teenagers are produced, offering multiple width fittings and half sizes to accommodate growing feet. Each pair undergoes rigorous testing to ensure comfort and performance. The company has a rich history of serving families, including royal customers, and has been recognized for its contributions to children's foot care, such as conducting the UK's first nationwide children's foot survey in 1943.

Basic Information

Industrywholesale
Founded1792
Revenue1.2M
HeadquartersBroadland Business Park, Norwich, England, NR7 0, United Kingdom

Contact Details

Key Focus Areas & Initiatives

  • Designing & developing premium quality children's footwear
  • Durable materials
  • Support for wobbly walkers
  • Fitted shoes for proper foot health
  • School shoes and supportive footwear
  • Footwear manufacturing and distribution
  • Breathable materials, toe and heel protection
  • Size guides and support for active lifestyles
  • Support for healthy growth and foot development
  • First walking shoes, handmade children's shoes
  • Lightweight soles, easy fastening shoes
  • Adjustable fastenings, supportive insoles
  • Tested to destruction for comfort and performance
  • Foot health and measuring tools
  • Scuff-proof bumpers
  • Support for outdoor play and school days
  • Growth-friendly design for children and teenagers
  • E-commerce and retail - children's shoes
  • B2C and D2C distribution models
  • Manufacturing, distribution, support services
  • Fashion, apparel & shopping

Technologies Used

  • AI
  • AddThis
  • Adobe Media Optimizer
  • Atlassian Cloud
  • BigCommerce
  • Bing Ads
  • Cedexis Radar
  • Criteo
  • DoubleClick
  • DoubleClick Conversion
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Google Analytics
  • Google Cloud Hosting
  • Google Dynamic Remarketing
  • Google Tag Manager
  • Klarna
  • Klaviyo
  • MailChimp SPF
  • Microsoft Office 365
  • Mimecast
  • Mobile Friendly
  • Outlook
  • Remote
  • Upsellit
  • Vimeo
  • YouTube

Affiliated Organizations & Regional Branches

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