Squishable | Company Profile
Contact Information
Industry & Market
Company Metrics
Funding Information
Headcount Distribution
By Department
Department Breakdown
Technology Stack
Analytics & Tracking
Social & Marketing
Email & Communication
Keywords & Focus Areas
Squishable
Overview
Squishable is a New York City-based company founded in 2007 by Aaron Glazer and Zoe Fraade-Blanar. It specializes in creating unique, oversized plush toys known as Squishables, which are designed for cuddling and comfort. The product range includes imaginative designs such as food items, animals, and mythological creatures, appealing to a broad audience that values distinctive and soft plush items.
Operating primarily as a direct-to-consumer online retailer, the company stands out in the toy industry by manufacturing products in smaller batches. It actively involves its community through "Project Open Squish," an open-source platform where fans can submit design ideas, with many being developed into actual products. This approach has led to over half of its product line being fan-designed, showcasing a commitment to audience input. With a loyal customer base and a playful identity, Squishable has released over a million plush toys worldwide.
Basic Information
| Industry | mechanical or industrial engineering |
|---|---|
| Founded | 2007 |
| Revenue | 9.3M |
| Headquarters | 228 Park Avenue South, New York, NY, United States |
| Languages | English |
| Alexa Ranking | 149095 |
Contact Details
- Phone: +1 646-484-8463
- Website: squishable.com
- LinkedIn: linkedin.com/company/squishable
Key Focus Areas & Initiatives
- Manufacturing
- Plush store
- Plush toy series
- Plush toys
- Plush accessories
- Plushie collectibles
- Mystery plushies
- Plush collection
- Plush toy store
- Mega plushies
- Comfort food plushies
- Massive plushies
- Plush toy customization
- Mini plushies
- Plush toy collectibles
- Collectible plushies
- Undercovers plush
- Plush toy retail
- Toys and games
- Plush design
- Plush product line
- Plush customization
- Plushie series
- Plush toy collections
- Micro plushies
- Retail
- Plush toy accessories
- Alter egos plush
- E-commerce
- Cuddly toys
- Plush toy themes
- Plush toy designs
- Squishables
- B2C
- D2C
- Doll, toy, and game manufacturing
- Consumer internet
- Consumers
- Internet
- Information technology & services
Technologies Used
- DoubleClick
- Facebook Login (Connect)
- Gmail
- Google Apps
- Google Tag Manager
- Microsoft Office 365
- Mobile Friendly
- NetSuite
- Oracle Cloud
- Rackspace MailGun
- Remote
- Shopify
- Twitter Advertising
- accessiBe
Community
