Squishable | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Squishable is a New York City-based company founded in 2007 by Aaron Glazer and Zoe Fraade-Blanar. It specializes in creating unique, oversized plush toys known as Squishables, which are designed for cuddling and comfort. The product range includes imaginative designs such as food items, animals, and mythological creatures, appealing to a broad audience that values distinctive and soft plush items.

Operating primarily as a direct-to-consumer online retailer, the company stands out in the toy industry by manufacturing products in smaller batches. It actively involves its community through "Project Open Squish," an open-source platform where fans can submit design ideas, with many being developed into actual products. This approach has led to over half of its product line being fan-designed, showcasing a commitment to audience input. With a loyal customer base and a playful identity, Squishable has released over a million plush toys worldwide.