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Square Peg | Company Profile

11/17/2025

Contact Information

👤
Square Peg
🏢
Square Peg
📍
44a Foveaux St, 3, Surry Hills, New South Wales 2010, AU

Industry & Market

Primary Industry
venture capital & private equity
All Industries
venture capital & private equityfinancial services
Location
Surry Hills, New South Wales, Australia

Company Metrics

👥Total Employees
27
⚙️Engineering
2
💼Sales Team
1
📈Marketing
N/A
📅Founded
2012
💰Revenue
9.2M

Funding Information

Total Funding
$2.1B
Latest Stage
Other
Annual Revenue
$9,183,000

Headcount Distribution

Total Employees
27
Departments
19

By Department

Department Breakdown

Entrepreneurship
Finance
Data Science
Legal
Education
Engineering
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Video & Media

Vimeo

Email & Communication

Gmail
Total: 24 technologies

Keywords & Focus Areas

venture capitalfinanceventure capital & private equity principalsseries c fundinggrowth capitalfounder partnershipsupport for scalingsupporting startups in innovation and growthfounder-friendlystartup ecosystemsupporting startups in internet economygrowth supportappssupporting startups in technology sectorsisraelstrategic guidancesupporting startups in high-growth sectorsactive mentorship and strategic guidanceventure capital & private equityborderless opportunities+10 more
30 total keywords

Square Peg

Overview

Square Peg Capital is a venture capital firm established in 2012 in Australia, with offices in Melbourne and Sydney. The firm specializes in early-stage investments in technology companies across Australia, Southeast Asia, and Israel. Its focus spans artificial intelligence, fintech, software as a service, edtech, and climate tech, with a generalist technology investment approach that emphasizes long-term founder partnerships.

Providing both financial backing and strategic guidance, Square Peg supports startups through various funding stages including seed and Series A to D rounds. Known for its founder-friendly culture, Square Peg offers mentorship and flexible ownership strategies, working closely with companies like Canva, Airwallex, Rokt, and Zeller. Its investor base includes pension funds, university endowments, family offices, and founders, leveraging government programs that help grow Australia&s venture capital ecosystem.

Basic Information

Industryventure capital & private equity
Founded2012
Revenue9.2M
Headquarters44A Foveaux Street, Surry Hills, New South Wales 2010, Australia
LanguagesEnglish

Contact Details

Key Focus Areas & Initiatives

  • Venture capital & private equity investments
  • Early-stage funding for technology companies
  • Founder mentorship and strategic guidance
  • Support for startups in AI, fintech, SaaS, edtech, and climate tech
  • Long-term partnerships with founders
  • Investment across Australia, Southeast Asia, and Israel
  • Flexible investment strategies aligned with founders' goals
  • Portfolio management and growth support
  • Backing innovative and high-growth startups
  • Strong network in global startup ecosystems

Technologies Used

  • AI
  • Adobe Media Optimizer
  • Amazon AWS
  • Android
  • CampaignMonitor
  • Canva
  • Cedexis Radar
  • Circle
  • Cloudflare DNS
  • Gmail
  • Google Analytics
  • Google Apps
  • Google Font API
  • Google Maps
  • Google Maps (Non Paid Users)
  • Google Tag Manager
  • Helpscout
  • Microsoft Office 365
  • Mobile Friendly
  • Remote
  • Render
  • Sendgrid
  • Sequence Monitor SPF
  • Vimeo

Affiliated Organizations & Regional Branches

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