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Softchoice | Company Profile

10/9/2025

Contact Information

👤
Softchoice
🏢
Softchoice
📍
173 Dufferin Street, Suite 200, Toronto, Ontario M6K3H7, CA

Industry & Market

Primary Industry
information technology & services
All Industries
information technology & servicescomputer software
Location
Toronto, Ontario, Canada
Public Trading
TSX: SFTC.TO

Company Metrics

👥Total Employees
1,661
⚙️Engineering
211
💼Sales Team
833
📈Marketing
29
📅Founded
1989
💰Revenue
816.4M
Alexa Ranking#411098

Funding Information

Annual Revenue
$816,404,000
Publicly traded company

Headcount Distribution

Total Employees
1,661
Departments
19

By Department

Department Breakdown

Sales
Engineering
Support
Operations
Consulting
Business Development
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle Dynamic RemarketingLinkedin LoginLinkedin Marketing SolutionsLinkedin Widget

Development

Bootstrap Framework

Video & Media

VimeoYouTube

Email & Communication

Outlook
Total: 34 technologies

Keywords & Focus Areas

microsoft eaasset managementibm power systemsstoragededuplicationworkload consolidationcloud computingciscosaaspeople developmentunified communicationscollaborationbyodmanaged servicescloudsales & marketingsalesdirect salesit services & it consultingit support and maintenance+10 more
30 total keywords

Softchoice

Overview

Softchoice is a prominent North American technology company based in Toronto, Ontario, founded in 1989. Initially focused on software sales, particularly Microsoft products, it has since expanded its offerings to include hardware and a wide range of IT services. The company operates extensively across Canada and the United States, serving over 5,000 organizations, with a strong emphasis on small and medium-sized businesses.

Softchoice provides comprehensive IT solutions, including cloud and data center integration, generative AI services, digital workplace collaboration, and IT asset management. Its hardware portfolio features desktops, notebooks, servers, and various peripherals. The company partners with major technology vendors like Microsoft, Cisco, and AWS to deliver integrated solutions. Recently acquired by World Wide Technology, Softchoice enhances its capabilities in cloud strategies and consulting, aiming to accelerate digital transformation for its clients.

Basic Information

Industry information technology & services
Founded 1989
Revenue 816.4M
Headquarters 173 Dufferin Street, Toronto, Ontario, M6K 3H7, Canada
Languages English
Parent Organization World Wide Technology
Alexa Ranking 411098

Contact Details

Key Focus Areas & Initiatives

  • Cloud computing
  • IT asset management
  • Digital workplace collaboration tools
  • Generative AI services
  • Enterprise cloud migration
  • Vendor partnerships
  • IT solutions consulting
  • Security solutions
  • Software asset management
  • IT infrastructure modernization

Technologies Used

  • ASP.NET
  • AdRoll
  • Adobe Media Optimizer
  • Atlassian Cloud
  • Bing Ads
  • Bootstrap Framework
  • BugHerd
  • Cedexis Radar
  • DoubleClick
  • DoubleClick Conversion
  • Eloqua
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Google Analytics
  • Google Dynamic Remarketing
  • Google Tag Manager
  • Linkedin Login
  • Linkedin Marketing Solutions
  • Linkedin Widget
  • Lucky Orange
  • Microsoft Application Insights
  • Microsoft Azure Hosting
  • Microsoft Office 365
  • Mobile Friendly
  • Outlook
  • Qualtrics
  • React Redux
  • Salesforce
  • ServiceNow
  • Twitter Advertising
  • Vimeo
  • YouTube
  • reCAPTCHA

Affiliated Organizations & Regional Branches

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