Snapdeal

Overview

Snapdeal is a leading value e-commerce platform in India, founded in 2010 by Kunal Bahl and Rohit Bansal. Initially starting as a daily deals site, it transformed into a full-fledged online marketplace in 2012, focusing on the value-conscious consumer segment in Tier 2 and Tier 3 cities. Over the years, the company has grown to serve over 100 million online shoppers and has become one of the top four online lifestyle shopping destinations in the country.

The platform offers a wide range of budget-friendly fashion and lifestyle products, catering to diverse customer needs. With over 20 crore app installations, Snapdeal has established a strong presence across India, connecting sellers with millions of customers. The business emphasizes a seamless shopping experience, providing access to affordable products in thousands of towns and cities.

Basic Information

Contact Details

• Phone: +91 92126 92126
• Website: snapdeal.com
• LinkedIn: linkedin.com/company/snapdeal

Key Focus Areas & Initiatives

• Engineering
• Consumer merchandise
• Online marketplace
• Internet
• Retail
• Ecommerce
• Consumer internet
• Information technology
• Software development
• Fashion and lifestyle
• Market expansion in Bharat
• Home goods
• Electronics
• Value e-commerce
• Multi-category platform
• Consumer focus
• Online retail ecosystem
• Marketplace resilience
• Product quality assurance
• Online seller support
• Product categories
• Online shopping
• Personal care products
• Inventory management
• Digital platform
• Digital retail in India
• Marketplace platform
• Affordable fashion and electronics
• Digital transformation
• Seamless shopping experience
• E-commerce growth
• Growth and resilience
• Marketplace
• Market penetration strategies
• Financial services
• Small town consumers
• Third-party sellers
• Home essentials
• User interface
• Brand recognition
• Value commerce model
• Home decor
• Market adaptation
• Digital payments
• Digital marketing
• App-based shopping
• Consumer electronics
• Cost-effective logistics
• Affordable lifestyle
• Product portfolio
• Advertising
• Multilingual interface
• Furniture
• Customer base
• Pan-India coverage
• Seller ecosystem
• Retail technology
• Investor funding
• Growth strategy
• Value-for-money shopping
• Retail innovation
• Supply chain
• Product diversity
• Strategic shift
• Market leadership
• Market penetration
• Value segment
• Supply chain management
• Small town e-commerce
• Small city consumers
• Personalized interface
• Consumer affordability
• Tier 2 and tier 3 cities
• Logistics
• Customer reach
• Strategic pivot
• Logistics support
• Seller platform
• Affordable fashion
• Cosmetics
• Local seller empowerment
• Value-driven shopping
• Product assortment
• Customer engagement
• Value segment focus
• Investor backing
• Online retail
• Innovation
• Consumer goods
• Market competition
• Regional market focus
• Distribution
• Market resilience
• Customer experience
• Market adaptation strategies
• Marketplace diversification
• Quality merchandise
• Mobile app
• User experience
• Marketplace matchmaking
• Affordable prices
• Frequent discounts
• Cashback offers
• Fashion items
• Home appliances
• Kitchenware
• Men's clothing
• Women's clothing
• Children's products
• Pressure cookers
• Lighting fixtures
• Household essentials
• Kid's fashion
• Kitchen gadgets
• Mobile accessories
• Kitchen decor
• Branding options
• Customer care
• Payment options
• City-wide delivery
• C2C marketplace
• Return and refund policy
• Partnered brands
• Loyalty programs
• Product variety
• Homemade products
• Induction cooking
• Energy efficient
• Seller support
• Product ratings
• Personalized shopping
• Multilingual platform
• Secure payments
• Sustainable products
• Value for money
• Brands like prestige
• Quality products
• Shopping automation
• Mobile app shopping
• Event sales marketing
• Cross-category promotions
• Consumer products & retail
• Transportation & logistics
• Enterprise software
• B2B
• Logistics & supply chain
• Beauty
• Apparel & fashion
• UX
• Women's apparel

Technologies Used

• AI
• Amazon AWS
• Amplitude
• Gmail
• Google Apps
• Instagram
• Linkedin Marketing Solutions
• Route 53
• Salesforce
• Slack
• X
• YouTube

Affiliated Organizations & Regional Branches

• Exclusively.In
• Wishpicker.com
• LetsGoMo
• Exclusively.Com
• eSportsBuy.com
• fashiate
• TargetingMantra (acquired by Snapdeal)
• MartMobi Technologies Inc
• Unicommerce