Smollan

Overview

Smollan is a global sales, marketing, and retail execution company founded in 1931 in South Africa. Originally a family-owned paint sales operation, it has grown to operate in over 61 countries across various regions. The organization is led by family members and places emphasis on family values, striving to build a people-driven culture that prioritizes sustainability and inclusivity.

The company specializes in outsourced sales representation, field marketing, and retail execution services for client brands, offering training for frontline workforces through digital platforms. It supports product distribution and promotion in partnership with global companies and carries out initiatives such as empowering rural women entrepreneurs in India and advancing hygiene in Ethiopian schools, reflecting its ongoing commitment to social responsibility and community development.

Basic Information

Contact Details

• Phone: +27 11 640 8000
• Website: smollan.com
• LinkedIn: linkedin.com/company/smollan-group

Key Focus Areas & Initiatives

• Sales representation
• Merchandising
• Activation services
• Retail store design & execution
• Digital transformation in retail
• Retail analytics
• Market expansion and research
• Retail workforce training
• Brand activations and engagement
• Consulting and management services
• Social impact initiatives
• Customer engagement platforms
• Retail marketing campaigns
• Retail supply chain optimization
• Retail audit and compliance
• Retail strategy and technology
• Mystery shopper and in-store demonstrations
• Rural women empowerment programs
• Community development
• Digital training platforms

Technologies Used

• Gmail
• Google Apps
• JQuery 2.1.1
• Mailchimp Mandrill
• Microsoft Dynamics 365 Marketing
• Microsoft Office 365
• Outlook
• Salesforce
• Sendgrid
• Slack
• WP Engine

Affiliated Organizations & Regional Branches

• Optimizon