Smollan | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Smollan | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Updated January 5, 2026
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Smollan is a global sales, marketing, and retail execution company founded in 1931 in South Africa.

Employees1648
Revenue$27.2B

Industry & Market

Primary Industry
retail
Location
Johannesburg, Gauteng, South Africa

Funding Information

Annual Revenue
$27,200,000,000
Publicly traded company

Headcount Distribution

Total Employees
1,648
Departments
19

By Department

Department Breakdown

Sales
Consulting
Marketing
Operations
Human Resources
Engineering
Others

Keywords & Focus Areas

salesmerchandisingactivationexperiencedatatechnologydigital commercemarketplaceslogistics optimizationretail servicesdigital transformationretail store visibilityretail store designretail store merchandisingb2bretail innovationecommercepos trackingretail store automationecommerce solutions+10 more
30 total keywords

Overview

Smollan is a global sales, marketing, and retail execution company founded in 1931 in South Africa. Originally a family-owned paint sales operation, it has grown to operate in over 61 countries across various regions. The organization is led by family members and places emphasis on family values, striving to build a people-driven culture that prioritizes sustainability and inclusivity.

The company specializes in outsourced sales representation, field marketing, and retail execution services for client brands, offering training for frontline workforces through digital platforms. It supports product distribution and promotion in partnership with global companies and carries out initiatives such as empowering rural women entrepreneurs in India and advancing hygiene in Ethiopian schools, reflecting its ongoing commitment to social responsibility and community development.

Key Metrics

Total Employees
XXXX
Total number of employees
Engineering
XX
Number of employees in the engineering department
Sales Team
$XX
Number of employees in the sales department
Marketing
XX
Number of employees in the marketing department
Founded
XXXX
Year the company was founded
Revenue
$XXX,XXX,XXX
Total revenue of the company
Total Funding
$XXX M
Total funding of the company
Market Cap
$XXX,XXX
Market cap of the company

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Contact

Company
Smollan
Headquarters
Hathorn House, 27 Hathorn Avenue, Johannesburg, Gauteng 2192, ZA
Founded
1931
Languages
English
Industry
Retail

Technology Stack

Analytics & Tracking

Not found

Social & Marketing

Microsoft Dynamics 365 Marketing

Database & Backend

Not found

Cloud & Infrastructure

Not found

Productivity

Not found

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