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Smart Union | Company Profile

12/2/2025

Contact Information

πŸ‘€
Smart Union
🏒
Smart Union
πŸ“
Business Bay, 1214, 1215, Dubai, Dubai 00000, AE

Industry & Market

Primary Industry
banking
All Industries
bankinginsurancefinancial services
Location
Dubai, Dubai, United Arab Emirates

Company Metrics

πŸ‘₯Total Employees
131
βš™οΈEngineering
2
πŸ’ΌSales Team
77
πŸ“ˆMarketing
5
πŸ“…Founded
2014
πŸ’°Revenue
27M

Funding Information

Annual Revenue
$27,000,000
Publicly traded company

Headcount Distribution

Total Employees
131
Departments
19

By Department

Department Breakdown

Sales
Human Resources
Finance
Marketing
Media And Commmunication
Support
Others

Technology Stack

Analytics & Tracking

Google Tag Manager

Development

Bootstrap FrameworkJQuery 2.1.1

Email & Communication

Outlook
Total: 7 technologies

Keywords & Focus Areas

credit cardsfinancial servicesretail banking servicesbanking solutionsmarket expansionbanking distributiondigital transformationcustomer applicationscustomer acquisitionloan customizationfinancial ecosystem developmentfinancial inclusionmarket insightscredit issuancebank accountscustomer trustmarket growthdigital bankingloan solutionsbank partnerships+10 more
30 total keywords

Smart Union

Overview

Smart Union is a leading company in the UAE, specializing in retail banking distribution and commercial property brokerage. Founded in 2018, it has quickly become one of the largest direct sales agencies in the region, connecting customers with a variety of retail banking products. The company employs over 1,000 professionals and has processed more than 500,000 customer applications, facilitating nearly USD 2 billion in credit disbursals. The organization focuses on delivering customer-centric services, utilizing advanced technology and market insights to enhance the banking experience.

In addition to its banking services, Smart Union Commercial Brokerage L.L.C offers comprehensive commercial property solutions based in Dubai. The company assists clients with leasing, renting, and managing commercial properties, including office spaces and retail outlets. It provides property management services such as rent collection and maintenance, along with market research to help clients make informed investment decisions. With a broad customer base, the organization effectively serves both individual consumers and businesses across the UAE.

Basic Information

Industry banking
Founded 2014
Revenue 27M
Headquarters Business Bay, 1214, 1215, Dubai, Dubai, United Arab Emirates

Contact Details

Key Focus Areas & Initiatives

  • credit cards
  • financial services
  • retail banking services
  • banking solutions
  • market expansion
  • banking distribution
  • digital transformation
  • customer applications
  • customer acquisition
  • loan customization
  • financial ecosystem development
  • financial inclusion
  • market insights
  • credit issuance
  • bank accounts
  • customer trust
  • market growth
  • digital banking
  • loan solutions
  • bank partnerships
  • technology integration
  • market partnerships
  • loan flexibility
  • technology-driven
  • customer loyalty
  • financial ecosystem
  • relationship management
  • application processing
  • loan processing
  • regulatory compliance
  • compliance
  • credit card processing
  • banking innovation
  • financial technology
  • mortgage and nonmortgage loan brokers
  • retail banking
  • auto loans
  • personal loans
  • interest rates
  • customer satisfaction
  • customer-centric
  • financial products
  • b2b
  • b2c
  • finance
  • distribution
  • consumer products & retail
  • payments
  • finance technology
  • information technology & services

Technologies Used

  • Bootstrap Framework
  • Google Tag Manager
  • JQuery 2.1.1
  • Microsoft Office 365
  • Mobile Friendly
  • Nginx
  • Outlook

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