SKIMS

Overview

SKIMS is an American fashion brand co-founded in June 2019 by Kim Kardashian, Emma Grede, and Jens Grede. The company specializes in shapewear, underwear, loungewear, and menswear, focusing on body positivity, inclusivity, and diversity. SKIMS offers a wide range of sizes from XXS to 5XL and a variety of skin tones to cater to different body types and complexions.

The brand initially launched with shapewear and underwear designed for comfort and support, utilizing innovative fabrics and technology. SKIMS quickly gained popularity, generating over $2 million in sales shortly after its launch and selling more than three million products in its first year. By 2023, the company reached a valuation of over $4 billion and expanded its offerings to include swimwear and menswear. The company employs a strong marketing strategy that leverages Kim Kardashian's social media presence and collaborations with luxury designers. The brand emphasizes inclusivity and female empowerment, appealing to a diverse customer base and featuring various celebrities in its campaigns.

Basic Information

Contact Details

• Phone: +1 310-694-5588
• Website: skims.com
• LinkedIn: linkedin.com/company/skimsbody

Key Focus Areas & Initiatives

• Retail apparel & fashion
• Supportive shapewear for postpartum
• Body-flattering
• Inclusive apparel
• Supportive lounge sets
• Supportive fashion
• Supportive bodysuits
• Supportive shapewear for special occasions
• Diverse sizing
• Premium fabrics
• Supportive leggings
• Supportive shapewear for breast cancer survivors
• Supportive menswear
• Supportive underwear
• Supportive shapewear with contouring features
• Inclusive sizing
• Celebrity brand
• Luxury collaborations
• Lingerie
• Size flexibility
• Fashion
• Size-inclusive fashion
• Supportive shapewear for LGBTQ+
• Supportive fit technology
• Comfortable clothing
• Supportive swimwear
• Clothing
• Social media marketing
• Size inclusivity
• Supportive shapewear with breathable fabrics
• Supportive shapewear with high compression
• Support level
• Cut and sew apparel manufacturing
• Technical fabrics
• Men's apparel
• Supportive activewear
• Digital marketing
• Fashion innovation
• Supportive bras for large busts
• Supportive clothing
• Skin tone range
• Loungewear
• Size range
• Supportive shapewear with light support
• Functional clothing
• Retail stores
• Broad skin tone range
• Supportive fit
• Supportive tank tops
• Retail
• Accessories
• Innovative fabrics
• Supportive bodysuits for diverse bodies
• Stretch fabrics
• Celebrity-founded brand
• Product innovation
• Rapid sales growth
• Supportive activewear fabrics
• Supportive underwear for all
• Supportive sportswear
• Color diversity
• Supportive innovation
• Supportive underwear for plus size
• Supportive shapewear with support panels
• Supportive shapewear for everyday use
• Luxury partnerships
• Celebrity-founded
• Supportive fabric technology
• Body positivity
• Supportive bras
• Supportive shapewear with extra support
• D2C
• Social media influence
• Inclusive shapewear
• Supportive sleepwear
• Underwear
• Supportive shapewear
• Supportive shapewear with seamless design
• Online retail
• Apparel
• Body-flattering apparel
• Supportive shapewear with advanced fabrics
• Retail expansion
• Supportive construction
• Market growth
• B2C
• E-commerce
• Brand partnerships
• Industry leader
• Swimwear
• Kim Kardashian
• Shapewear
• Diversity
• Supportive design
• Brand collaborations
• Supportive support level
• Supportive support features
• Menswear
• Flagship stores
• Celebrity endorsements
• Bras
• Bathing suits
• Body shapers
• Size guides
• Bra calculator
• Comfort wear
• Everyday essentials
• Stylish designs
• Curve enhancing
• Undetectable support
• High-quality fabrics
• Eco-friendly
• Athleisure
• Seamless styles
• Thong underwear
• Briefs
• Boy shorts
• Boxers
• Compression garments
• Maternity wear
• Two-piece bikinis
• One-piece swimsuits
• Outdoor swimwear
• Comfortable leggings
• Versatile dresses
• Cozy sweatshirts
• Sleepwear
• Nightwear
• Hoodies
• Casual tees
• Socks
• Hosiery
• Buy one get one
• Sale items
• Free returns
• Quick shipping
• Reward program
• Fashion forward
• Consumer products & retail
• Consumer internet
• Consumers
• Internet
• Information technology & services
• Marketing & advertising

Technologies Used

• 33Across
• AI
• Afterpay
• Amadesa
• Amazon SES
• AppNexus
• Bing Ads
• Circle
• CloudFlare Hosting
• Cloudflare DNS
• Criteo
• DoubleClick
• DoubleClick Conversion
• DynamicYield
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Formstack
• FullStory
• GRIN
• Google AdWords Conversion
• Google Analytics
• Google Dynamic Remarketing
• Google Font API
• Google Tag Manager
• Klaviyo
• LiveRamp
• Microsoft Office 365
• Mobile Friendly
• New Relic
• OneTrust
• OpenX - Exchange
• Paypal
• Quantcast
• RTB House
• Rackspace MailGun
• Remote
• Render
• Rubicon Project
• SearchSpring
• Sendgrid
• Shopify
• Sophos
• Stripe
• TripleLift
• Twitter Advertising
• VueJS

Affiliated Organizations & Regional Branches

• SKKN BY KIM