Simply Good

Overview

The Simply Good Foods Company is a consumer-packaged food and beverage company focused on nutritious snacks and meal replacements. Established in 2017 and headquartered in Denver, Colorado, the organization operates within the packaged foods industry and is publicly traded on NASDAQ under the ticker SMPL.

Its portfolio features popular high-protein, low-carb products under the Quest, Atkins, and OWYN brands, including protein bars, ready-to-drink shakes, protein chips, cookies, muffins, and various confectionery items. The company distributes its offerings through grocery and convenience stores as well as e-commerce platforms and is also involved in brand licensing and intellectual property development.

Basic Information

Contact Details

• Phone: +1 800-628-5467
• Website: thesimplygoodfoodscompany.com
• LinkedIn: linkedin.com/company/the-simply-good-foods-company

Key Focus Areas & Initiatives

• Packaged foods
• Consumer staples
• Protein snacks
• High-protein meal bars
• Health-focused snacks
• Protein-rich snacks
• Retail food products
• D2C
• Nutrient-dense snacks
• Product differentiation
• Nutritional innovation
• Consumer packaged goods
• Retail
• Wellness products
• Food innovation
• Active lifestyle foods
• Wellness foods
• Natural nutrition snacks
• Product innovation
• Retail distribution
• Clean-label food products
• Ready-to-eat snacks
• Food formulation
• Natural ingredients snacks
• Convenient food
• Retail partnerships
• Product development process
• Consumer wellness
• Nutritional bars
• Health and wellness foods
• Functional foods
• Fitness-focused products
• Product lifecycle management
• Wellness snacks
• Food distribution
• Healthy snacks
• Healthy snack foods
• Market segmentation
• Convenient nutrition
• Consumer packaged food
• Performance-enhancing foods
• B2C
• Consumer health
• International distribution
• Performance nutrition
• Protein snack bars
• Digital marketing
• High-protein foods
• Packaging development
• Meal replacement bars
• Convenient health foods
• Brand management
• Food safety standards
• Health-conscious consumers
• Food processing industry
• Consumer health products
• Branded foods
• Consumer insights
• Food branding
• Supply chain management
• Nutritional foods
• Retail channel strategy
• Nutrition innovation
• Product marketing
• North American market
• Dietary supplements
• International markets
• Food processing
• Low-sugar snacks
• Market expansion
• Active lifestyles
• Market research
• Nutrition-focused snacks
• North America
• Protein-powered snacks
• Brand portfolio
• E-commerce
• Product development
• Nutrition bars
• Branded nutritional products
• Sports and fitness nutrition
• Active living foods
• Healthy on-the-go foods
• Protein bars
• Fitness nutrition
• Food packaging
• Snack foods
• Fitness nutrition products
• Brand positioning
• High-protein snacks
• Food manufacturing
• Sugar-free snacks
• Food safety
• Snacking products
• Clean-label snacks
• Nutrition science
• Product line extension
• Snacking industry
• Food technology
• Sports nutrition
• Snack food manufacturing
• Market strategy
• Supply chain logistics
• Food quality control
• Consumer trends
• E-commerce distribution
• Product testing
• Snacking
• Protein shakes
• Low-carb
• Meal planning
• Sugar-free
• High protein
• Clean labels
• Plant-based
• Weight management
• Ready-to-drink beverages
• Confectionary treats
• Nutritious eating
• Health food products
• Low net carbs
• Diet-conscience
• Food education
• Healthy living
• Weight wellness
• Convenient meals
• Nutrition advocacy
• Snack smart
• Consumer empowerment
• Grocery distribution
• E-commerce snacks
• Innovative ingredients
• Allergen-friendly
• Third-party tested
• Delicious snacks
• Nutrient-dense
• Meal alternatives
• Balanced nutrition
• Brand innovation
• Dietary lifestyle
• Food transparency
• Nutrition tools
• Food industry
• Health and wellness
• Snack brands
• Nutritional education
• Sustainable snacks
• Taste-focused nutrition
• Health-focused brand
• Manufacturing
• Distribution
• Consumer products & retail
• Marketing & advertising
• Logistics & supply chain
• Health, wellness & fitness
• Consumer goods
• Consumers
• Consumer internet
• Internet
• Information technology & services
• Mechanical or industrial engineering

Technologies Used

• AI
• Adobe Marketing Cloud
• Akamai RUM
• Bootstrap Framework
• CloudFlare Hosting
• Cloudflare DNS
• Cloudinary
• Microsoft Azure Hosting
• Microsoft Office 365
• Mobile Friendly
• Remote
• reCAPTCHA

Affiliated Organizations & Regional Branches

• Quest Nutrition
• OWYN