SHEIN

Overview

SHEIN is a global online fashion and lifestyle retailer founded in 2008 in Nanjing, China, by Chris Xu. Headquartered in Singapore, it operates in over 160 countries and has become one of the largest fast-fashion platforms worldwide. The company primarily sells through its website and mobile app, offering a wide range of affordable fashion products.

Its product portfolio includes women's apparel, men's clothing, children's wear, accessories, cosmetics, and home goods. SHEIN employs a customer-driven, on-demand manufacturing model, producing small batches to reduce waste and align with customer preferences. The agile supply chain connects suppliers directly to the platform, enabling rapid product development based on real-time demand. Targeting younger consumers, SHEIN utilizes social media and influencer partnerships to make fashion accessible while promoting sustainable production methods.

Basic Information

Contact Details

• Website: shein.com
• LinkedIn: linkedin.com/company/shein

Key Focus Areas & Initiatives

• Internet
• Crossborder ecommerce
• Fashion
• Supply chain
• Retail apparel & fashion
• Social media
• Digital sales channels
• Digital retail platform
• Customer engagement
• D2C
• Market penetration
• Small batch production
• Fashion accessories
• Lifestyle products
• Fast fashion technology
• Generation Z
• Fast fashion supply chain
• E-commerce
• Lingerie
• Fashion e-commerce platform
• Men clothing
• Fashion trend cycle
• Women clothing
• Fast fashion
• Fashion industry
• Market expansion
• Global retailer
• On-demand manufacturing
• B2C
• Activewear
• Rapid growth
• Trend responsiveness
• Footwear
• Millennials
• Retail technology
• Pet products
• Direct-to-consumer
• Electronics
• Apparel manufacturing
• Social media marketing
• Product catalog
• Global markets
• Trend forecasting
• Digital marketing
• Trend-driven
• Online retail
• Fashion supply chain
• Cost-effective production
• Market share
• Retail
• Small-batch production
• Home goods
• Kids clothing
• Global fashion brand
• Influencer marketing
• Accessories
• Online fashion marketplace
• Affordable clothing
• Customer demand
• Beauty products
• Influencer collaborations
• Women's clothing
• Fashion sale
• Women's apparel
• Men's clothing
• Women dresses
• Casual wear
• Plus size clothing
• Outerwear
• Jewelry and accessories
• Home and kitchen
• Baby and maternity
• Pet supplies
• Sustainable fashion
• Affordable fashion
• Seasonal sales
• Trendy apparel
• Loungewear
• Underwear and sleepwear
• Youth clothing
• Toddler clothing
• Athletic wear
• Sweatshirts
• Sports bras
• Formal wear
• Intimate apparel
• Gift ideas
• Fashionable outfits
• Casual shirts
• Kimonos
• Fashion dresses
• Jumpsuits and bodysuits
• Fashion tops
• Home textiles
• Toys and games
• Tools and home improvement
• Office supplies
• Sports gear
• Baby shoes
• Swimwear
• Seasonal attire
• Handbags and accessories
• Socks and hosiery
• Men's loungewear
• Customized apparel
• Fashion trends
• Manufacturing
• Consumer products & retail
• Information technology & services
• Consumer internet
• Consumers
• Consumer goods
• Shoes
• Enterprise software
• Enterprises
• Computer software
• B2B
• Computer hardware
• Hardware
• Marketing & advertising
• Mechanical or industrial engineering

Technologies Used

• AddThis
• Adform
• Adition Technologies - Advertisers
• Adobe Media Optimizer
• Afterpay
• Akamai
• Amazon AWS
• AppNexus
• Apple Pay
• Bing Ads
• CloudFlare CDN
• CloudFlare Hosting
• Criteo
• DataXu
• DoubleClick
• DoubleClick Conversion
• Emarsys
• Facebook Conversion Tracking
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google Dynamic Remarketing
• Google Play
• Google Tag Manager
• LiveRamp
• Lotame
• MailChimp SPF
• Media.net
• Microsoft Office 365
• Mobile Friendly
• NSOne
• New Relic
• OneTrust
• Outbrain
• Outlook
• PubMatic
• Route 53
• Rubicon Project
• SOASTA
• Salesforce
• Sendgrid
• SiteScout
• Smart AdServer
• Taboola
• Taboola Newsroom
• Tapad
• The Trade Desk
• TripleLift
• Trustwave Seal
• Turn
• Twitter Advertising
• Unruly Media
• VueJS
• Zendesk
• Zopim
• iTunes
• reCAPTCHA

Affiliated Organizations & Regional Branches

• Shein Pop Up Store