SHEIN | Company Profile - Revenue, Headcount, Tech Stack, Contacts
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Overview
SHEIN is a global online fashion and lifestyle retailer founded in 2008 in Nanjing, China, by Chris Xu. Headquartered in Singapore, it operates in over 160 countries and has become one of the largest fast-fashion platforms worldwide. The company primarily sells through its website and mobile app, offering a wide range of affordable fashion products.
Its product portfolio includes women's apparel, men's clothing, children's wear, accessories, cosmetics, and home goods. SHEIN employs a customer-driven, on-demand manufacturing model, producing small batches to reduce waste and align with customer preferences. The agile supply chain connects suppliers directly to the platform, enabling rapid product development based on real-time demand. Targeting younger consumers, SHEIN utilizes social media and influencer partnerships to make fashion accessible while promoting sustainable production methods.
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