Serent Capital | Company Profile - Revenue, Headcount, Tech Stack, Contacts
Serent Capital is a private equity firm based in San Francisco, California, with an additional office in Austin, Texas.
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Serent Capital is a private equity firm with a strong presence in both San Francisco, California, and Austin, Texas. Established in 2008 by Kevin Frick and David Kennedy, the firm oversees $5.9 billion in assets distributed across five funds. Its investment strategy centers on supporting high-growth, capital-efficient B2B software and tech-enabled service companies, typically allocating between $20 million and $200 million per investment to companies generating $5 million to $100 million in annual recurring revenue.
The firm distinguishes itself through a hands-on, founder-friendly approach and a dedicated in-house Growth Team of over 25 professionals. This team delivers operational and strategic support to portfolio companies, helping accelerate revenue growth, strengthen executive teams, and drive product innovation. Serent Capital has collaborated with more than 70 founder-led businesses and completed approximately 55 investments, with focal sectors including education, healthcare, hospitality, and travel.
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