Seraphine

Overview

Seraphine is a London-based maternity fashion brand founded in 2002 by designer Cecile Reinaud. The company specializes in stylish and comfortable clothing for pregnant and postpartum women, offering over 200 in-house designed styles. Its product range includes everyday essentials, professional attire, outerwear, evening gowns, bridal wear, and nursing products, all crafted with a focus on comfort and adaptability.

The brand gained significant recognition when Kate Middleton wore Seraphine in an official family portrait and has also been favored by various celebrities. Seraphine operates both physical stores and an e-commerce platform, featuring a flagship location on Kensington High Street and additional stores in Paris and New York. Following its acquisition by Next plc in 2025, the company is set to relaunch with an emphasis on fashionable maternity wear, leveraging Next's resources for its operations.

Basic Information

Contact Details

• Phone: +44 80 0808 5709
• Website: seraphine.com
• LinkedIn: linkedin.com/company/seraphine

Key Focus Areas & Initiatives

• Maternity dresses
• Maternity jeans
• Maternity tops
• Maternity swimwear
• Retail apparel & fashion
• Maternity wear for celebrities
• Maternity clothing online
• Luxury maternity boutique
• Celebrity clients
• High-quality maternity wear
• Retail management
• Nursing collection
• Product development
• US maternity market
• Maternity clothing USA
• Apparel manufacturing
• Designer pregnancy wear
• Luxury retail
• Comfortable pregnancy clothing
• Fashion supply chain
• Pregnancy apparel
• Celebrity maternity wardrobe
• Luxury maternity clothing
• International maternity fashion
• Nightwear
• B2C
• High-end maternity clothing
• Online retail
• Scalable ERP systems
• Fashion accessories
• Luxury branding
• Stylish maternity apparel
• Digital maternity retailer
• Fashionable pregnancy clothing
• Celebrity-endorsed maternity
• Luxury maternity tops
• Luxury fashion
• ERP systems
• Fashion branding
• High-quality nursing wear
• Activewear
• Retail stores
• Luxury goods
• E-commerce maternity
• Maternity clothing
• Luxury maternity brands
• Digital marketing
• Pregnancy nightwear
• Designer maternity accessories
• Designer maternity brands USA
• Stylish pregnancy wear
• Pregnancy wear
• Global maternity retailer
• Global distribution
• ERP inventory management
• Premium maternity wear
• Luxury maternity fashion UK
• Maternity leggings
• E-commerce
• Celebrity maternity wear
• Brand expansion
• Comfortable maternity clothes
• Global retail
• Digital retail
• UK maternity brand
• Designer maternity dresses
• Fashionable maternity clothes
• Nursing clothes
• Celebrity maternity endorsement
• Celebrity maternity brands
• Nursing wear
• Pregnancy clothing
• Maternity fashion
• Designer pregnancy nightwear
• Luxury maternity fashion
• Awards for enterprise
• D2C
• Maternity retail
• Designer maternity clothing
• Digital platform
• Inventory management
• Fashionable nursing bras
• Maternity lingerie
• Celebrity maternity style
• Premium maternity nightwear
• Brand recognition
• Maternity wear
• Customer loyalty
• Premium quality
• Maternity accessories
• Retail technology
• Premium maternity products
• Fashion industry
• Maternity fashion brand
• Scalable IT systems
• Pregnancy style
• Fashion design
• Luxury maternity retail
• High-end pregnancy fashion
• International sales
• Luxury maternity online
• Premium maternity leggings
• Retail partnerships
• Maternity clothing UK
• Celebrity endorsement
• E-commerce platform
• Global maternity brand
• International maternity retailer
• Brand awards
• Luxury pregnancy wear
• Fashion innovation
• Retail
• Celebrity maternity fashion
• Maternity clothes
• Women's fashion
• Postpartum outfits
• Nursing bras
• Babywearing clothing
• Casual maternity wear
• Office maternity wear
• Occasion wear
• Baby shower outfits
• Comfortable leggings
• Nursing access
• Skin to skin tops
• Designer maternity
• Breathable fabrics
• Stylish moms
• Essential basics
• Lounge wear
• Baby fashion
• Matching outfits
• Gift cards
• Sustainable clothing
• Maternity collections
• Active maternity
• New moms
• Fashionable outfits
• Nursing nightwear
• Workwear for moms
• Postpartum support
• Maternity shapewear
• Hospital bag essentials
• Maternity kits
• Coats for babywearing
• Dressy maternity
• Maternity staples
• Maternity jumpsuits
• Trendy nursing attire
• Motherhood apparel
• Feminine maternity styles
• Celebrity maternity styles
• Distribution
• Consumer products & retail
• Apparel & fashion
• Consumer internet
• Consumers
• Internet
• Information technology & services
• Marketing & advertising
• Enterprise software
• Enterprises
• Computer software
• B2B
• Accessories
• Baby gear & furniture
• Children's clothing
• Fashion
• Shopping
• Women's clothing

Technologies Used

• AI
• Akamai
• Bing Ads
• BloomReach
• Bootstrap Framework
• CSC Corporate Domains
• Eventbrite
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google AdWords Conversion
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Places
• Google Tag Manager
• Google translate API
• Google translate widget
• Klarna
• Magento
• MailJet
• Microsoft Office 365
• Mimecast
• Mobile Friendly
• New Relic
• Paypal
• Render
• Shopify
• Slack
• Stripe
• Taboola Newsroom
• Typekit
• Vimeo
• WP Engine
• Wistia
• WordPress.org
• Workable
• Yotpo
• YouTube
• Zendesk

Affiliated Organizations & Regional Branches

• NEXT PLC