Second Nature

Overview

Second Nature is a high-growth startup delivering a fully managed Resident Experience Platform for the property management industry. Initially known as FilterEasy, the company shifted its focus to enhancing experiences for residents, property managers, and investors, adopting a holistic approach to property management that emphasizes positive living environments over purely transactional relationships.

The company provides Resident Benefits Packages, including renters insurance, credit building, air filter delivery, and identity theft protection. Its core product, Maestro™, helps property managers personalize onboarding and automate workflows for tailored resident experiences. Operating as a remote-first team, Second Nature nurtures a culture of innovation and customer centricity.

Basic Information

Contact Details

• Phone: +44 20 3455 5024
• Website: hibob.com
• LinkedIn: linkedin.com/company/besecondnature

Key Focus Areas & Initiatives

• Wellness & fitness services
• HR management in global organizations
• HR employee experience
• Employee self-service portals
• Time and attendance
• HR software solutions
• HR software for remote work
• HR automation workflows
• HR reporting
• Computer systems design and related services
• HR system for global compliance
• HR software
• HR automation
• HR software for SMBs
• HR platform for employee recognition
• HR platform for employee communication
• HR data management
• HR compliance in multiple jurisdictions
• HR integration with Slack and Teams
• HR data analytics
• HR data-driven decision making
• Onboarding software
• HR integrations
• HR analytics for HR decision support
• HR system for employee feedback
• Employee self-service
• HR automation for remote teams
• HR reporting tools
• HR data security standards
• HR process automation
• HR onboarding solutions
• HR for remote teams
• HR analytics for global workforce
• HR management in global companies
• Modern HR solutions
• HR management system scalability
• Human resources software
• HR software innovation
• HRIS customization
• HRIS
• HR platform customization
• HR employee communication tools
• Data security
• HR management in multiple countries
• HR data security
• HR automation for compliance tracking
• HR automation for talent acquisition
• HR time tracking
• HR scalability features
• HR system for compliance and risk management
• Employee communication
• HR employee engagement features
• HR platform
• HR system integration
• HR analytics for workforce planning
• HR platform for organizational scaling
• HR data visualization
• Employee retention
• HR system for remote onboarding
• HR system for employee engagement
• Talent acquisition
• Payroll automation
• HR workflow automation
• HR compliance tools
• B2B
• HR automation for HR workflows
• HR platform for employee engagement metrics
• HR data integration with payroll systems
• HR platform for employee retention strategies
• HR management system
• HR analytics for organizational health
• Software development
• HR analytics for talent retention
• HR platform for employee well-being
• Employee experience management
• HR compliance
• Performance management
• HR compliance management
• Talent management
• HR management software
• HR automation tools
• HR platform scalability
• HR cloud software
• HR system for multi-country payroll
• HR platform for fast-growing companies
• Workforce planning
• HR employee experience focus
• Payroll integration
• HR performance tracking
• HR management for diverse employment types
• Information technology and services
• HR analytics
• Services
• Compensation management
• HR platform for multinational companies
• HR analytics dashboards
• Onboarding
• HCM software
• HR data privacy and security
• HR digital tools
• HR management for hybrid work environments
• Employee engagement tools
• Automation
• Employee experience
• HR analytics for workforce diversity
• HR automation for HR reporting
• HR automation for payroll and benefits
• HR user-friendly interface
• HR analytics dashboards for management
• Remote workforce
• HR digital transformation
• Workforce management
• HR workflow customization
• HR software for remote teams
• Global HR
• Employee engagement
• HR analytics for productivity optimization
• HR technology
• HR cloud solutions
• HR platform for employee development
• HR payroll automation
• Time tracking
• HR analytics and insights
• HR for fast-growing companies
• HR platform with social features
• HR scalability
• Compliance
• HR employee communication
• HR automation for onboarding and offboarding
• HR automation for performance reviews
• HR management tools
• Core HR
• Payroll hub
• People analytics
• 360-degree feedback
• Surveys
• Employee feedback
• Learning management system
• Smart integrations
• Task automation
• Remote work solutions
• Cloud-based HR
• Diversity equity inclusion
• Pay transparency
• Strategic hiring
• Customizable workflows
• Employee directory
• Org chart
• KPI dashboards
• Employer branding
• Data-driven decision making
• Artificial intelligence in HR
• Performance reviews
• Global payroll
• Employee satisfaction
• Documentation management
• Workflow optimization
• Real-time reporting
• Employee development
• Company culture
• Task lists
• Capability profiling
• Preboarding
• Custom reports
• Health, wellness & fitness
• Computer & network security
• Information technology & services

Technologies Used

• AI
• ANGEL LMS
• AWS Transfer for SFTP
• AWS Trusted Advisor
• Amazon SES
• Angular
• Apple macOS
• Argocd
• Asana
• Bing Ads
• Bob
• CSS
• ChatGPT
• Chili Piper
• Circle
• Clari
• CloudFlare CDN
• CloudFlare Hosting
• Cloudflare DNS
• Cloudinary
• Cursor
• Datadog
• DoubleClick
• DoubleClick Conversion
• Drift
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Figma
• Flow
• GitHub Actions
• Gmail
• Gong
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Play
• Google Tag Manager
• Google Workspace
• HTML Pro
• HeapAnalytics
• Heroku
• Hotjar
• Hubspot
• Jamf
• Jamf Pro
• Jumpcloud
• Kubernetes
• LangGraph
• Lever
• LinkedIn Sales Navigator
• Linkedin Marketing Solutions
• Lokalise
• Looker
• MailChimp SPF
• Marketo
• Microsoft Office 365
• Microsoft Windows Server 2012
• Mobile Friendly
• Navattic
• NetSuite
• Notion
• Office365
• Okta
• OneTrust Tech Risk & Compliance
• OpenAI
• Orum
• Pagely
• QuickBooks
• Rapid7 InsightVM
• Remote
• RingLead
• Route 53
• SQL
• Salesforce
• Salesforce CPQ
• Segment.io
• Sendgrid
• ServiceNow
• Slack
• Snowflake
• Stripe
• Tableau
• Tealium
• Vimeo
• Visual Website Optimizer
• WP Engine
• Wistia
• WordPress.org
• Workato
• YouTube
• Zendesk
• Zoomdata
• reCAPTCHA

Affiliated Organizations & Regional Branches

• Cassiopeia
• Pento, a HiBob company