Samba TV | Company Profile - Revenue, Headcount, Tech Stack, Contacts
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Overview
Samba TV is a technology company based in San Francisco, founded in 2008. It specializes in data-driven TV analytics, advertising, and measurement solutions, utilizing proprietary Automatic Content Recognition (ACR) technology integrated into Smart TVs. The company aims to connect traditional television with digital media by leveraging insights from viewing habits and demographics to provide personalized content recommendations and targeted advertising.
Core offerings include patented ACR technology for real-time screen recognition, enabling cross-screen applications and content discovery. Solutions feature cross-screen advertising, a comprehensive attribution suite, and tools for brand lift analysis in partnership with Kantar Millward Brown. Through partnerships with media companies like Showtime, FOX, and CBS, Samba TV helps advertisers and entertainment clients optimize media strategies in the changing landscape of streaming and digital advertising.
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