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Salling Group | Company Profile

1/31/2026

Contact Information

πŸ‘€
Salling Group
🏒
Salling Group
πŸ“
Rosbjergvej 33, Brabrand, Midtjylland 8220, DK

Industry & Market

Primary Industry
retail
Location
Brabrand, Denmark

Company Metrics

πŸ‘₯Total Employees
684
βš™οΈEngineering
68
πŸ’ΌSales Team
58
πŸ“ˆMarketing
20
πŸ“…Founded
1906
πŸ’°Revenue
10.1B
Alexa Ranking#230685

Funding Information

Annual Revenue
$10,083,000,000
Publicly traded company

Headcount Distribution

Total Employees
684
Departments
19

By Department

Department Breakdown

Consulting
Information Technology
Engineering
Sales
Finance
Business Development
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Video & Media

Vimeo

Email & Communication

Outlook
Total: 37 technologies

Keywords & Focus Areas

stakeholder engagementsupermarketfranchise cafescarbon footprintfranchiseemployee trainingdigital retail infrastructurebrand developmentgrocerymarket reachretail marketingmarket analysissocial initiativessustainable development goalsonline shoppingcommunity projectssupplier relationsfood retailcommunity supportinventory management+10 more
30 total keywords

Salling Group

Overview

Denmark's largest retailing group, Salling Group A/S, holds an estimated market share of 34.9%. It operates more than 2,100 stores via various chains, catering to around 15 million customers each week. Since its establishment in 1906, the group has transformed from a draper’s shop into a major retail force, spanning discount and grocery chains as well as specialty retail such as toy stores.

Based in Brabrand, Denmark, the group has expanded internationally to Germany, Poland, and the Baltic states. Emphasis is placed on e-commerce, supply chain automation, and sustainability. Profits have supported societal donations totaling DKK 2.3 billion since 2012, benefitting education, culture, sports, and social causes. The group aims to offer quality products at competitive prices across various retail formats with a strong commitment to service and selection.

Basic Information

Industryretail
Founded1906
Revenue10.1B
Headquarters33 Rosbjergvej, Brabrand, 8220, Denmark
Alexa Ranking230685

Contact Details

Key Focus Areas & Initiatives

  • Stakeholder engagement
  • Supermarket operations
  • Franchise cafes
  • Carbon footprint reduction
  • Employee training
  • Digital retail infrastructure
  • Brand development
  • Market reach
  • Retail marketing
  • Social initiatives
  • Sustainable development goals
  • Online shopping
  • Community projects
  • Supplier relations
  • Community support
  • Corporate responsibility
  • Meal boxes
  • Inventory management
  • Multi-country operations
  • Sustainability
  • Digital transformation
  • Environmental policies
  • Retail group logistics
  • Multi-channel customer experience
  • Multi-format stores
  • Corporate philanthropy
  • Community engagement
  • Supply chain logistics
  • Sustainable product sourcing
  • ERP systems
  • Corporate governance
  • Environmental rankings
  • Digital marketing
  • Climate action
  • Franchise operations
  • Community partnerships
  • Food delivery
  • Environmental performance
  • Social responsibility
  • Donations
  • Digital supply chain
  • Retail technology
  • Retail innovation
  • Market expansion
  • Product quality
  • Responsible business
  • Responsible sourcing policies
  • Supply chain management
  • Retail digitalization
  • Donation programs
  • Distribution centers
  • Social causes
  • Customer loyalty
  • Brand management
  • Energy efficiency
  • Customer-centric innovation
  • Employee engagement
  • Sustainable sourcing
  • Climate initiatives
  • Heritage projects
  • Health initiatives
  • Renewable energy
  • Corporate social responsibility
  • Eco-friendly products
  • Discount store formats
  • Cultural diversity
  • Food waste management
  • Community investment programs
  • Fashion and textile products
  • Kids products
  • B2C and B2B operations
  • Multi-national presence
  • Convenience shopping
  • Non-profit and social impact

Technologies Used

  • .NET
  • Adform
  • Amazon AWS
  • Apex
  • Atlassian Cloud
  • Atlassian Confluence
  • Azure Linux Virtual Machines
  • CloudFlare
  • Contentsquare
  • Datadog
  • Emarsys
  • F5 BIG-IP
  • Gem
  • Gigya
  • Git
  • Google Analytics
  • Google Tag Manager
  • Hybris (SAP)
  • IAPPS
  • Jira
  • Microsoft Application Insights
  • Microsoft Office
  • Microsoft Office 365
  • Microsoft PowerPoint
  • Mobile Friendly
  • MongoDB
  • Netlify
  • OpenID
  • Outlook
  • Python
  • Salesforce
  • Slack
  • Tor
  • Turn
  • Vimeo
  • VueJS
  • Zendesk

Affiliated Organizations & Regional Branches

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