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Safeco Insurance | Company Profile - Revenue, Headcount, Tech Stack, Contacts

3/3/2026

Contact Information

👤
Safeco Insurance
🏢
Safeco Insurance
📍
Seattle, WA 98154, US

Industry & Market

Primary Industry
insurance
All Industries
insurancefinancial services
Location
Seattle, Washington, United States

Company Metrics

👥Total Employees
365
⚙️Engineering
15
💼Sales Team
49
📈Marketing
14
📅Founded
1923
💰Revenue
13B
Alexa Ranking#28795

Funding Information

Latest Stage
Merger / acquisition
Annual Revenue
$13,000,000,000

Headcount Distribution

Total Employees
365
Departments
19

By Department

Department Breakdown

Support
Business Development
Sales
Operations
Information Technology
Consulting
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag ManagerHeapAnalytics

Social & Marketing

Adobe Marketing CloudFacebook Custom AudiencesFacebook Like ButtonFacebook Login (Connect)Facebook WidgetGoogle Dynamic Remarketing
Total: 37 technologies

Keywords & Focus Areas

auto insurancehome insurancemotorcycle insuranceboat insuranceinsurance trustinsurance brandinsurance broadcommunity insurance outreachinsurance broad marketcommunity-focused insurance servicesinsurance underwritinginsurance policiesinsurance networkcommunity involvement in insuranceinsurance innovationinsurance technologyinsurance policy discountscommunity philanthropy in insurancecustomer serviceinsurance community programs+10 more
30 total keywords

Safeco Insurance

Overview

Safeco Insurance is a property and casualty insurance provider established in 1923 in Seattle, Washington. Previously known as the General Insurance Company of America, it specializes in auto, home, and personal lines coverage. Since its acquisition by Liberty Mutual in 2008, Safeco operates as a subsidiary, delivering innovative distribution methods via a nationwide network of independent agents.

The company has a rich history marked by divestment of non-core units and refocusing on its core insurance offerings. Known for robust financial strength and reliability, Safeco supports philanthropic efforts through the Safeco Insurance Foundation. Its primary audience is everyday consumers seeking personal insurance solutions with the support of local agents.

Basic Information

Industryinsurance
Founded1923
Revenue13B
HeadquartersSeattle, WA 98154, United States
LanguagesEnglish
Parent OrganizationLiberty Mutual Insurance
Alexa Ranking28795

Contact Details

Key Focus Areas & Initiatives

  • Auto insurance
  • Home insurance
  • Motorcycle insurance
  • Boat insurance
  • Umbrella policies
  • Bundled insurance offerings
  • Insurance discounts
  • Community philanthropy and programs
  • Insurance agent support network
  • Policy customization
  • Insurance claims support
  • Safe driving rewards
  • Emergency assistance
  • Online claims filing
  • Mobile app insurance management
  • Personalized insurance solutions

Technologies Used

  • Adobe Marketing Cloud
  • Adobe Media Optimizer
  • Akamai
  • Akamai DNS
  • Akamai RUM
  • Atlassian Cloud
  • ClickTale
  • DoubleClick
  • DoubleClick Conversion
  • Facebook Custom Audiences
  • Facebook Like Button
  • Facebook Login (Connect)
  • Facebook Widget
  • Flashtalking
  • Google Analytics
  • Google Dynamic Remarketing
  • Google Font API
  • Google Maps
  • Google Maps (Non Paid Users)
  • Google Maps (Paid Users)
  • Google Tag Manager
  • HeapAnalytics
  • Kaltura
  • Krux
  • Microsoft Azure Monitor
  • Microsoft Office 365
  • Mobile Friendly
  • Omniture (Adobe)
  • OneTrust
  • Open AdStream (Appnexus)
  • OpinionLab
  • Qualtrics
  • React Redux
  • Salesforce
  • Slack
  • Tealium
  • The Trade Desk

Affiliated Organizations & Regional Branches

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