Royal Enfield

Overview

Royal Enfield is a historic motorcycle manufacturer founded in 1901 in Redditch, England. Originally established as The Enfield Cycle Company, it transitioned from producing bicycles to motorcycles and motor cars in the early 20th century. The company is best known for the Royal Enfield Bullet, which is recognized as the longest-lived motorcycle design in history. After India's independence in 1947, the Indian government selected the Bullet for military use, leading to the establishment of Enfield India in 1955.

Primarily engaged in manufacturing motorcycles, including the iconic Bullet in 350 cc and 500 cc variants, the brand is celebrated for its vintage design, reliability, and versatility, appealing to both urban riders and adventure seekers. In addition to motorcycle manufacturing, the company provides after-sales services such as maintenance and spare parts through a wide dealer network, while fostering a global rider community with events, clubs, and branded merchandise to enhance customer engagement and loyalty.

Basic Information

Contact Details

• Phone: +91 1800 210 0007
• Website: royalenfield.com
• LinkedIn: linkedin.com/company/royal-enfield

Key Focus Areas & Initiatives

• Motorcycle manufacturing
• Vintage and modern classic motorcycle design
• Global riding community culture
• Motorcycle tours, rentals, and events
• Product innovation and upgrades
• Custom motorcycle parts and accessories
• Retail network and global distribution
• Heritage brand legacy
• Adventure bikes and mid-size motorcycles
• Customer engagement and service

Technologies Used

• Akamai
• Akamai DNS
• Gmail
• Google Apps
• Magento
• Microsoft Office 365
• React Redux
• SAP
• Taboola Newsroom
• TubeMogul

Affiliated Organizations & Regional Branches

• Eicher Trucks and Buses South Africa
• Harris Performance UK