Rokt mParticle

Overview

mParticle by Rokt is a merged entity formed from mParticle, a real-time customer data platform, and Rokt, a leader in ecommerce transaction relevance. This partnership, established in January 2025, combines their strengths to enhance customer engagement and data management across ecommerce, advertising, and customer experiences.

Founded in 2013 and headquartered in New York City, the company simplifies customer data management for multi-channel brands and is recognized for its real-time capabilities and native AI features. The combined solutions integrate data activation, security, and AI-driven predictions to improve conversion and retention, while maintaining a focus on data security and privacy. The organization serves a diverse, global client base including leading brands such as HBO Max, JetBlue, and PayPal.

Basic Information

Contact Details

• Phone: +1 425-979-0256
• Website: mparticle.com
• LinkedIn: linkedin.com/company/mparticle-inc-

Key Focus Areas & Initiatives

• Customer data management
• Mobile data management
• Customer segmentation
• Multiscreen identity resolution
• Third-party data enrichment
• Developer APIs
• Realtime data streaming
• Customer data infrastructure
• Customer data platform
• Big data analytics
• Cloud data services
• Enterprise software
• AI-driven customer insights
• Predictive audiences
• Customer 360
• Data integration
• Enterprise data management
• Journey analytics
• Customer lifecycle management
• Customer data activation
• Customer data security
• Data compliance
• Governance and data orchestration
• Data-driven decisions
• Predictive analytics
• Marketing automation
• Unified customer profiles
• Personalization engines
• Real-time audience activation
• Customer journey mapping
• Customer journey optimization
• Omnichannel marketing
• Conversion rate optimization
• AI-powered insights
• Analytics
• Customer retention and loyalty programs
• Churn prevention
• Market segmentation
• Multi-channel customer engagement
• Behavioral data analysis
• Cross-channel personalization
• ML integration
• Data privacy compliance
• Operational efficiency
• Customer experience optimization
• Real-time relevance in ecommerce

Technologies Used

• AI
• Android
• Atlassian Cloud
• Bing Ads
• Bootstrap Framework
• Citrix
• DoubleClick
• DoubleClick Conversion
• Drift
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Tag Manager
• Greenhouse.io
• Hubspot
• IoT
• Linkedin Marketing Solutions
• LiveRamp
• Microsoft Office 365
• Mobile Friendly
• New Relic
• OneTrust
• Pardot
• Remote
• Render
• Route 53
• Salesforce
• Sendgrid
• Stripe
• The Trade Desk
• Twitter Advertising
• Varnish
• Wistia
• WordPress.org
• YouTube
• Zendesk
• mParticle

Affiliated Organizations & Regional Branches

• HBE Ventures
• Indicative
• Rokt
• Vidora