Rokt | Company Profile - Revenue, Headcount, Tech Stack, Contacts
Contact Information
Industry & Market
Company Metrics
Funding Information
Headcount Distribution
By Department
Department Breakdown
Technology Stack
Analytics & Tracking
Social & Marketing
Video & Media
Email & Communication
Keywords & Focus Areas
Rokt
Overview
Rokt is a global leader in ecommerce technology, founded in 2012 by Justin Viles and Bruce Buchanan. The company focuses on optimizing the transaction moment during the checkout process, helping businesses unlock revenue and attract new customers. Rokt powers billions of ecommerce transactions annually for major clients such as Uber, PayPal, Ticketmaster, and Disney.
The company's primary offering is the Transaction Moment™, which leverages real-time data to present relevant offers within the checkout flow. Rokt's AI-driven platform, Rokt Brain, enhances customer engagement significantly compared to traditional advertising methods. Key products include Rokt Pay+, a monetization solution that has generated over $75 million in incremental revenue for clients, and a customer data platform developed through its merger with mParticle. The company has received recognition as one of Deloitte's Fastest Growing tech companies and is noted as a Great Place to Work in the US and Australia.
Basic Information
| Industry | information technology & services, internet |
|---|---|
| Founded | 2012 |
| Revenue | 600M |
| Headquarters | 175 Varick St, Level 10, New York, NY 10014, United States |
| Languages | English |
| Alexa Ranking | 25146 |
Contact Details
- Phone: +1 646-693-7411
- Website: rokt.com
- LinkedIn: linkedin.com/company/rokt
Key Focus Areas & Initiatives
- Transaction marketing
- Digital marketing
- Website monetization
- Consumer engagement
- Finding customers
- Incremental revenue
- Ecommerce
- Customer acquisition
- Customer loyalty
- Monetization solutions
- Brand safety
- Personalized customer journey
- ROI
- Ecommerce platform & technology
- AI-powered offer engine
- Data-driven marketing
- Transactional AI
- Conversion optimization
- AI-driven insights
- Cloud security
- B2C and B2B campaigns
- Revenue attribution
- Business intelligence
- Behavioral analytics
- Revenue optimization
- AI-driven upselling
- Digital advertising & automation
- Customer lifetime value
- Revenue maximization tools
- AI personalization & recommendations
- Checkout optimization & upsell
- Curated ecommerce network
- Retail and travel solutions
- Customer profiling & segmentation
- Relevance engine
- Transactional data analytics
- Real-time relevance & offers
- Customer data management
- Privacy compliance & regulation
- High-value customer targeting
- Market expansion
- Payment optimization & processing
- Ad targeting & placements
- User experience (UX)
- Consumer insights & analytics
Technologies Used
- AI
- Ad Astra
- AdRoll
- Airflow
- Amazon AWS
- Amazon EKS Anywhere
- Amazon SES
- Android
- Apache ActiveMQ
- Apache Kafka
- Argo
- Atex
- Atlassian Cloud
- Buildkite
- Cassandra
- Circle
- Cisco Nexus Switches
- ClickHouse
- Cloudflare DNS
- Copilot
- DoubleClick
- DoubleClick Conversion
- Facebook Custom Audiences
- Facebook Login (Connect)
- Facebook Widget
- Figma
- Git
- GitHub
- Gmail
- Google Analytics
- Google Apps
- Google Dynamic Remarketing
- Google Tag Manager
- HELM
- Hotjar
- Hubspot
- IoT
- Ironclad
- Istio
- Kubernetes
- LeafLink
- Learnable
- Linkedin Marketing Solutions
- MailChimp SPF
- Metadata Hub
- Micro
- Minteye / AdsCaptcha
- Mobile Friendly
- Monte Carlo
- Netlify
- Okta
- OneTrust
- Phoenix
- Python
- React Redux
- Remote
- Repl.it
- Route 53
- SQL
- Salesforce
- Salesforce CRM Analytics
- Segment.io
- Seismic
- Shutterstock
- Slack
- Snowflake
- Snyk Code (SAST)
- Spark
- SparkPost
- Tableau
- Terraform
- Toast
- Vimeo
- WP Engine
- Wistia
- WordPress.org
- Workable
Community
