RockAuto, LLC | Company Profile - Revenue, Headcount, Tech Stack, Contacts

RockAuto, LLC | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Updated February 19, 2026
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RockAuto, LLC is a family-owned online retailer of automotive parts, established in 1999 by automotive engineers in Madison, Wisconsin.

Employees15
Revenue$84.9M
Alexa Rank# 7091

Industry & Market

Primary Industry
automotive
Location
Madison, Wisconsin, United States

Funding Information

Annual Revenue
$84,850,000
Publicly traded company

Headcount Distribution

Total Employees
15
Departments
19

By Department

Department Breakdown

Operations
Human Resources
Product Management
Support
Accounting
Business Development
Others

Keywords & Focus Areas

auto partscar partsford partsbody partschrysler partstoyota partsgm partshonda partsnissan partschevrolet partscadillac partslincoln partsdodge partspontiac partsbuick partssaturn partshummer partsgeo partsacdelcouk auto parts+10 more
30 total keywords

Overview

A family-owned online retailer of automotive parts, established in 1999 by automotive engineers in Madison, Wisconsin. The company aims to make car repair information accessible and ships parts from hundreds of manufacturers to millions of customers worldwide. With a focus on transparency, it offers a vast online catalog of replacement auto parts for vehicles ranging from classic models to modern ones, covering various brands from the US, Asia, and Europe.

The product range includes engine components, exhaust systems, suspension and chassis parts, fuel and emissions components, and more. RockAuto provides a DIY-friendly shopping experience with vehicle-specific searches, competitive pricing, fast shipping, and easy returns. Customers appreciate the affordability and variety of parts available, often highlighting significant savings compared to local stores. The company serves a diverse customer base, including car enthusiasts and individuals maintaining their vehicles, and is recognized for its reliable service and commitment to customer privacy.

Key Metrics

Total Employees
XXXX
Total number of employees
Engineering
XX
Number of employees in the engineering department
Sales Team
$XX
Number of employees in the sales department
Marketing
XX
Number of employees in the marketing department
Founded
XXXX
Year the company was founded
Revenue
$XXX,XXX,XXX
Total revenue of the company
Total Funding
$XXX M
Total funding of the company
Market Cap
$XXX,XXX
Market cap of the company

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Contact

Company
RockAuto, LLC
Headquarters
6418 Normandy Lane, Madison, WI 53719, US
Founded
1999
Languages
English, German, Spanish, French
Industry
automotive

Technology Stack

Analytics & Tracking

Not found

Social & Marketing

Not found

Database & Backend

Not found

Cloud & Infrastructure

Amazon AWS

Productivity

Not found

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