RockAuto, LLC | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Updated February 19, 2026

Industry & Market

No industry information available

Funding Information

No funding information available

Headcount Distribution

No headcount data available

Department Breakdown

No department data available

Keywords & Focus Areas

No keywords available

Overview

A family-owned online retailer of automotive parts, established in 1999 by automotive engineers in Madison, Wisconsin. The company aims to make car repair information accessible and ships parts from hundreds of manufacturers to millions of customers worldwide. With a focus on transparency, it offers a vast online catalog of replacement auto parts for vehicles ranging from classic models to modern ones, covering various brands from the US, Asia, and Europe.

The product range includes engine components, exhaust systems, suspension and chassis parts, fuel and emissions components, and more. RockAuto provides a DIY-friendly shopping experience with vehicle-specific searches, competitive pricing, fast shipping, and easy returns. Customers appreciate the affordability and variety of parts available, often highlighting significant savings compared to local stores. The company serves a diverse customer base, including car enthusiasts and individuals maintaining their vehicles, and is recognized for its reliable service and commitment to customer privacy.

Key Metrics

Total Employees
XXXX
Total number of employees
Engineering
XX
Number of employees in the engineering department
Sales Team
$XX
Number of employees in the sales department
Marketing
XX
Number of employees in the marketing department
Founded
XXXX
Year the company was founded
Revenue
$XXX,XXX,XXX
Total revenue of the company
Total Funding
$XXX M
Total funding of the company
Market Cap
$XXX,XXX
Market cap of the company

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Contact

Founded
1999
Languages
English, German, Spanish, French
Industry
automotive

Technology Stack

Analytics & Tracking

Not found

Social & Marketing

Not found

Database & Backend

Not found

Cloud & Infrastructure

Amazon AWS

Productivity

Not found

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