RockAuto, LLC

Overview

A family-owned online retailer of automotive parts, established in 1999 by automotive engineers in Madison, Wisconsin. The company aims to make car repair information accessible and ships parts from hundreds of manufacturers to millions of customers worldwide. With a focus on transparency, it offers a vast online catalog of replacement auto parts for vehicles ranging from classic models to modern ones, covering various brands from the US, Asia, and Europe.

The product range includes engine components, exhaust systems, suspension and chassis parts, fuel and emissions components, and more. RockAuto provides a DIY-friendly shopping experience with vehicle-specific searches, competitive pricing, fast shipping, and easy returns. Customers appreciate the affordability and variety of parts available, often highlighting significant savings compared to local stores. The company serves a diverse customer base, including car enthusiasts and individuals maintaining their vehicles, and is recognized for its reliable service and commitment to customer privacy.

Basic Information

Contact Details

• Phone: +1 608-661-1376
• Website: rockauto.com
• LinkedIn: linkedin.com/company/rockauto-llc

Key Focus Areas & Initiatives

• Auto parts for repair and restoration
• Automotive parts and accessories
• Car parts shipping worldwide
• DIY-friendly car repair solutions
• Parts for classic cars, trucks, and SUVs
• OEM and aftermarket replacement parts
• Online catalog of auto parts
• Competitive pricing and fast shipping
• Car parts for electric vehicles
• Vehicle maintenance and repair supplies
• Aftermarket accessories and components
• Customer service and support
• Automotive e-commerce and retail

Technologies Used

• Adobe Media Optimizer
• Amazon AWS
• Cedexis Radar
• CustomerLobby
• DNS Made Easy
• Mobile Friendly
• Nginx
• Vimeo
• WordPress.org
• YouTube

Affiliated Organizations & Regional Branches